Since search engines like google had been invented, there has been a continuous head to head among the search engine algorithm writers and webmasters. Each time the algorithms changed the webmasters attempted to outwit them. The web is full if conflicting Search engine optimization assistance on how you can obtain top rankings. This post hopes to clear up some of the confusion.

Inside the starting it was adequate to have an adequate quantity of keywords and phrases in your site to be able to rank extremely within the search engines like google. This led to keyword spamming, a practice which still continues nowadays amongst inexperienced webmasters.

Then along came Google and the objective posts shifted. Google put much more emphasis on webpage linking, Their believed was basic - if 1 internet site had a link to an additional internet site, then it was as if the first website was placing a vote of confidence for the second website’s content and as a result the second web site should be useful and relevant towards the readers of the 1st website. Thus the Google Page Rank was invented.

Soon the webmasters and web marketers got to operate. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the far more links that appeared on your web site, the greater it would rank in Google. Suddenly link pages from websites began to run into multiple pages as the race was on to exchange hyperlinks with whoever would agree. Some web sites began to have thousands of hyperlinks point to their web sites and began increasing inside the search engine rankings.

Needless to say the game of cat and mouse with Google continued as the search engine giant as soon as once again changed its algorithms.

It’s now widely accepted that previous linking strategies are failing since of what Google now expects from links.

RELEVANCY

Google expects hyperlinks on a website to be relevant to the readers of the original site.

1 WAY Hyperlinks

Google gives a considerably greater priority to one-way hyperlinks without a reciprocal link in return.

ANCHOR TEXT

It really is greater for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as many situations of the same anchor text without having variance might be interpreted as keyword spamming.

The significance placed on the above aspects has all but eliminated the effectiveness of prior linking strategies. Most hyperlinks on link page directories had been exchanged with any site who would reciprocate. Therefore most of these websites were not relevant towards the original site.

The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories include the same anchor text in all hyperlinks, as this anchor text was advertised on the “link to us” page.

Consequently Google now looks upon these reciprocal link directories as having no value. They usually do not distribute page rank and for that reason usually do not assist the ranking of one’s web site.

That’s why I now describe write-up writing as the new Seo Master Tool - please see Aspect II of this article for the reasoning.

Article writing services  –   seo services   — cause marketing

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