In case you have a web-site or weblog, even when it’s about something like air mattresses, then it’s best to benefit from RSS to get repeat guests. RSS or Really Simple Syndication has become a primary way to gain new subscribers and grow your list. In the following article we shall be looking into 3 tips to help you grow your RSS subscriber base. Your air mattress or king size air mattress web-site will absolutely reap the rewards.

You do have options with your RSS feed, and one of them is to make the full feed available when someone does subscribe to you. Your site will convert better regarding RSS subscriptions with the full feed as opposed to a partial RSS feed subscription. The reason for this may have to do with peoples’ preference to have more control, and you will take that away by offering a partial feed. These people have hundreds of RSS feeds subscribed in their reader, which is why they want to go through the entire article post, not just the snippet of it. A smart option is to allow people to subscribe via email which some will prefer to do. A lot of people will do this with email, and most likely because they don’t know how to get an RSS feed setup on their PC’s, etc. So all you’ll be doing is emailing your content articles to them. Also, everyone who is online uses email, even if people are using text messaging more to communicate. There are online sites that can take care of this for you: Feedburner is extremely popular, and there is also Feedblitz as well.

If one of your reader emails you then make sure you take out the time and email them back. You can gain people on your RSS feed list by engaging people and talking to them - that’s relationship marketing 101. But we know marketers have their own reasons for doing things, but if you want to build a business that involves people - then it’s something you should do.

You have to make your reader’s feel special and show them that you value their precious time. It’s just all good to do that, and there are only good reasons for you to acknowledge them.

Last but not the least; one of your priorities should be to make it easy for your visitors to subscribe to your RSS feed. You can insert a feed subscription link or button after each article. All you can do is put out good quality content and update regularly and simply ask people to subscribe. You can over-deliver as much as possible, and try to engage your audience; all of those activities will help you.

In summary, from the above article we come to understand that increasing your RSS subscribers is no different than doing adding email subscribers. You just need to follow a few basic rules and offer value.

Tags: Marketing, rss, rss feeds, rss subscribers

This entry was posted on Monday, May 9th, 2011 at 3:58 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.