Are you totally happy with the performance of your AdWords ads, and maybe you could use a few good pointers? Great, because we’re about to share some effective methods that will have your ads performing much better than you thought possible.

List the very best benefits you have to offer to your prospects, and write them out from strongest to weakest. Do you know the difference between benefits and features? If not, then you need to learn that as soon as possible. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit. You want to present your information in terms of what the reader will gain and express it in ways that appeal to their emotions. People do not respond to features in any ad for the most part. If the benefits are truly worthwhile, then you can safely assume some people will have an interest in it. Take that list you wrote with the benefits, and then the goal will be to find the one that converts the best.

Don’t stop there; make sure you’re testing out your ads to find the copy that’s converting the best.

If you want your ad to be successful, then your copy shouldn’t lack a call to action. When in doubt, test; and that is what you should do with your ads because some marketers respond differently than others. The call to action is a direct command sort of, Click Here, and that causes more people to click there than would if there was no call to action. Besides that, when you have a call to action, it makes the purpose of your ad clear. So for example, if your aim is to collect email addresses from your customers, then mention it in your copy. Statements such as, Download Now and the like help take the element of decision out the reader’s mind, and that is actually helpful for them.

Ideally, each group of ads will have their own display URL extensions containing the appropriate keywords. Your keyword should be in your headline and as well as your display URL, because you want your prospect to know what page they’ll be landing on and that it’s related to what they actually searched for.

Google AdWords is not for people who are too lazy to read and learn because that is how you can succeed with it. We actually think Google AdWords is fun, and you can too after you properly prepare for it.

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Tags: advertising, adwords, online marketing

This entry was posted on Wednesday, June 22nd, 2011 at 2:54 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.