Some people don’t have any problems with writing effective PPC (Adwords, here) ads; and the reason has everything to do with what a person knows. It depends on how you approach it and what kind of steps you take to create a good ad copy. So, the balance of this article talks about some tips and strategies for writing profitable ad copy for Adwords or any other PPC services.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. It’s really imporant that your ad speaks the right language for your market. You can always test, and you should, but we suggest avoiding too much creative license with PPC ads. When you’re running an AdWords ad, your headline must grab the searcher’s attention right in the start, which is very important. Whenever you use Google and search for something, then the returns show up with blue links all over the place? There are so many things competing for the searchers attention on the first page of Google. If your ad doesn’t have any highlighted blue keywords, then it’s because your ad copy does not include the keywords that the searcher was looking for. If you do not, then it will hurt your Qualtiy Score, and your ad will not appear relevant to the searcher. When you’re searching for a term and get 10 different results, you would obviously go with those results that include the words that you used to search. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. Overall, having a relevant ad gives you a better click through rate and higher quality score.

Every word in good ad copy must be there, and there are no extraneous or big words, either. You will notice when you write PPC ads that there’s not much room, and so you need to make every space and every word and letter count for all they have to offer. You will be putting yourself at a handicap by using unnecessary words.

Your results can change overnight just by putting a clear and strong benefit in your ad copy. When in doubt - test, and so just do some split testing with a short list of what you consider to be the best benefits of your product, or service. You need to offer the benefit that speaks the loudest to your target market. Don’t know the difference between features and benefits? No problem, go to Google and do a search on it and learn.

We hope you will take these ad copywriting tips and use them in your PPC campaigns. But all of this only scratches the surface, and there is much more to learn which is what we’ll always encourage you to do.

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Tags: adsense, adwords, google, strategies

This entry was posted on Saturday, July 16th, 2011 at 1:02 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.