Have no doubts that product creation and selling them online can be extremely lucrative - just watch the landmines (mistakes). So keep reading this article and you’ll pick-up some great pointers for creating and marketing your own products.

Several keys to product creation success is it does need to be unique in some way, plus there just must be a good demand for it. However, be aware that your new product doesn’t have to be some blazing new concept or treatment, or whatever. Look at all the products in the supermarket - there are dozens of products that offer to solve the same problem, the same way. What you must do is have an approach that is totally yours and no one elses. Forget about repeating all the hard work that has already been done because it’s not necessary. You can actually use existing products, study them and learn from them. You have new knowledge of the problem and solution; now, create a completely new way of conveying it. You can market your product, and it will be legitimately different from the rest out there, and you’ll be solving a problem in that market. You must stand out and you must be unique and different; otherwise, what difference does it make whether I buy from you or Joe Schmoe at the other website? You will have something unique on an old problem, and your solution works, and you’re different - powerful.

This tip for product creation is gaining in popularity all the time. With the Internet changing so rapidly, it’s easy for information to become outdated very quickly. In order to keep your customers happy and to give them the best service, you can create a ‘live product’ that they can pay for a monthly basis.

How do you make this happen? You can offer a membership site that allows paid members to access new information and knowledge about your niche regularly. This allows you to sell products time and again. You’re not limiting yourself to only creating one product that you can sell once, but repeating it over and over again each month. This can be a good way to reap a regular cash flow from your online business. Just ensure that you offer something of real value in return for your membership fees by offering information not available anywhere else.

Yet another approach to product creation is PLR material, or private label rights, and it can be found everywhere. This is another example of leveraging your time because they typically don’t cost a lot, and you’ll be able to create a nice product from it. But make sure you put in the effort to actually package the product differently and change almost all aspects of it, except the core content. If your fancy for product creation has been stirred, then pursue it while growing your own knowledge base of marketing online.

Of course, an incredibly important part of product creation is getting people on your list (so you can promote affiliate products and future products of your own)! To do this you need a squeeze page (e.g. based on squeeze page templates), an autoresponder (aweber is highly recommended) and a few follow-up e-mails to let people get to know you. Whatever you do, don’t forget about this important aspect of being a vendor!

Tags: Marketing, product creation, selling

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