If you are a webmaster, then you probably heard about article marketing strategy. Although it’s not a subject as familiar as it should be, writing search engine optimized articles is not so difficult to learn. In fact, learning SEO techniques can be very easy, as long as you are aware that the visibility and recognition of your content truly matters on the Internet.

Writing informative, original and relevant articles for search engines means quality market valuation. As you probably know, search engines are a main source of visitors for your content. As more SEO optimized an article is, as bigger are the changes to have more visitors and more visibility. Basically, by optimizing your articles for search engines, the number of visitors and potential customers increases. Besides the text, it’s important to associate your message to relevant visual images.

“Content is king” and “Content is everything” express the content’s role as a major marketing tool. But what are the features of an effective online article?

Keyword density; SEO fundamental technique consists in using keywords and special phrases, which are identified using solid keyword research. Search engines are programmed to find certain words that define various domains and categories on the Internet. Keywords are words that synthesize the best the main idea of our website. Choosing the right keywords is an essential aspect of SEO. Choosing the correct keywords is not as easy as it seems. For example, if we have a new website, we can’t compete for certain keywords with other websites that have a page rank 4. All we can do is to focus on content.

Keywords density can be expressed as the ratio between the most appropriated keywords for a website and the website’s content word count. The perfect keyword density is between 3%-5%.

Quality content; marketing experts say that you should find the right tone so that your audience understands what you mean - do not use acronyms unless you explain them, write using plain language, keep a friendly and informal tone and an accessible style. Article marketing strategy consists in attracting visitors to your content, visitors who must be perceived as potential customers. High quality content is directly related to the products promotion.

A simply and clear language; reading a text online is 25% more difficult than reading a printed text. Therefore, it’s better to avoid complex phrases and words. The article has to provide answers to potential visitors, without misleading them. Each paragraph should be limited to a certain message; this way, the visitors will take into account the main idea, even without reading the entire paragraph. It is recommended to write the conclusion in the first two sentences of the paragraph, in order to outline the main idea, followed by explanations and details.

Relevant content- writing relevant articles for your website is vital. While the website is visited by a number of potential clients, many webmasters find difficult to make people stay longer on the website; in most cases, the content provided doesn’t help people to find additional information. An online article must be clear, readable, offering links to any other useful details. Visitors want to find well structured online content, easy to use, which contains enough information.

Just an article won’t ensure your success, but an effective article marketing strategy and a tactical approach are the best marketing tool to promote your business.

Tags: article marketing, article marketing strategy, article optimisation, article optimization, keyword density, seo

This entry was posted on Tuesday, February 22nd, 2011 at 2:47 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.