If you don’t think you need to employ a digital agency, read this. BBC figures show that UK consumers spent £33 billion online in 2009. And you can hardly blame them: the internet has opened the doors to convenient shopping for anything from food to computers from the comfort of our own homes. But still, £33 billion’s no small amount. So what’s your company doing to earn itself a share of that pie?

The whole world has gone digital. Online is the new offline. The massive growth of online retail represents a huge opportunity for businesses. This is especially true for smaller companies who might not have the high street presence they crave. Online, everyone’s equal. Or at least everyone has the potential to be. Ask your digital agency, it’s true! This means that even small businesses can find new customers online providing they have a decent digital strategy.

Sadly, too many companies neglect their digital strategy. At this interval it is important to mention that simply owning a website does not count as a digital strategy. Where’s the point in paying for hosting for a website that’s impossible to find, hard to use and never updated?

For smaller companies in particular, the investment in a digital agency can seem huge. But given that the return on investment of a good digital agency is only as limited as demand for whatever your company offers, it’s worth it.

Allowing a digital agency to manage your online presence can seem daunting. But try to think of your online presence as a well-oiled machine made up of many components such as web design and web development, SEO, PPC, social media and many others. When just one of these cogs stops working, the whole machine could stall. trying to find an individual to manage each cog of the machine in-house would cost you a lot in terms of time and money, and might not even work anyway. It’s lucky then that your digital agency has the talent to manage all of this under one roof. Think of it like this, you’d hire a company that could design you an attractive and user-friendly website, make sure it was easily accessible for Google robots and marketed well on an ongoing basis, wouldn’t you? That’s why you need a digital agency.

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