Posts Tagged ‘advertising’

How To Write Google AdWord Ads That Get Clicks

Wednesday, June 22nd, 2011

Are you totally happy with the performance of your AdWords ads, and maybe you could use a few good pointers? Great, because we’re about to share some effective methods that will have your ads performing much better than you thought possible.

List the very best benefits you have to offer to your prospects, and write them out from strongest to weakest. Do you know the difference between benefits and features? If not, then you need to learn that as soon as possible. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit. You want to present your information in terms of what the reader will gain and express it in ways that appeal to their emotions. People do not respond to features in any ad for the most part. If the benefits are truly worthwhile, then you can safely assume some people will have an interest in it. Take that list you wrote with the benefits, and then the goal will be to find the one that converts the best.

Don’t stop there; make sure you’re testing out your ads to find the copy that’s converting the best.

If you want your ad to be successful, then your copy shouldn’t lack a call to action. When in doubt, test; and that is what you should do with your ads because some marketers respond differently than others. The call to action is a direct command sort of, Click Here, and that causes more people to click there than would if there was no call to action. Besides that, when you have a call to action, it makes the purpose of your ad clear. So for example, if your aim is to collect email addresses from your customers, then mention it in your copy. Statements such as, Download Now and the like help take the element of decision out the reader’s mind, and that is actually helpful for them.

Ideally, each group of ads will have their own display URL extensions containing the appropriate keywords. Your keyword should be in your headline and as well as your display URL, because you want your prospect to know what page they’ll be landing on and that it’s related to what they actually searched for.

Google AdWords is not for people who are too lazy to read and learn because that is how you can succeed with it. We actually think Google AdWords is fun, and you can too after you properly prepare for it.

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Making A Business Online Can Bring Good Income With Great Ease

Monday, May 9th, 2011

Today you do not need to have a storefront to sell what you make. There is a bigger market available through the world wide web. Here you need only purchase a domain name to create a store that can be not only lucrative but showcase the products you make.<br /><br />The best way is always by finding out what you need to do by reading <a href=’http://www.johnwoon.com/FreeEBooks.html’>free home business ebooks</a> to get the steps to being successful. Many of the top businessmen in the world give their advice and tips away through the web and you can take advantage of their knowledge to begin your own empire.<br /><br />Using the web means that you have unlimited potential to <a href=’http://www.senze.com’>make money online</a>. The market place is the world and you only need create a well designed website and have the right technical aspects to make your site very visible on the internet. Create a site that is visibly striking and has the right content to keep you current with search engines.<br /><br />Make sure not to scrimp on the design and development of your site. This is your calling card so make sure to hire someone who knows what they are doing to create a smart and savvy website for you products. Quality is important in getting and keeping the attention of your clients when there is so much to look at.<br /><br />The <a href=’http://www.socialmediafreedom.com/’>social media marketing services</a> are a great bonus to bring your products to the market place. With the communities established here you can showcase what you make and through your connections become visible to people throughout the world. Create a buzz by using clever copy or giving discounts so that people continue sharing what you do to people they know.<br /><br />Make sure to price your products to market value. Be sure to give good information about the products, have testimonials for people to read, connect to sites that allow people to give reviews, and make sure that you blog or video blog to bring your hits up on the web. Make sure that your site is easy to manage, uses short and to the point copy, and lots of pictures of what you create so that people can move quickly through the looking to buying process.<br /><br />Once you have gotten a new client then make sure that you follow through with prompt delivery of the product and thanking them personally. This nod to customer service is much sought with those that purchase online and can create a loyal repeat customer that gives you the ultimate compliment of telling others about you. That kind of advertising is money in the bank and success for you.

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PPC (Pay Per Click) - A Look At The Benefits

Saturday, February 26th, 2011

If you have a website that sells products or services, the way to be most successful is to have people visit your website. One effective method of driving visitors to your site is through the use of pay per click (PPC) advertising. Some website owners are reluctant to pay to advertise on the web because they think that visitors will naturally find their way to the site. While you might get some visitors through searches and other methods, to truly increase your traffic, you need to be proactive about advertising. Pay per click could be just the ticket to success.

One advantage of using PPC is that you can target your core audience through placement of advertising based on specific keywords. If you create an effective pay per click strategy, you should see an almost immediate increase in traffic to your website. With good planning, most of that traffic will be just the type of customer you are looking to reach. One thing that makes pay per click a cost effective advertising technique is that you only pay when your ads are clicked on, hence the name. The primary PPC providers are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.

The two primary methods of determining what cost per click you will pay for your advertising are contracted flat rates or a bid based model. The leading PPC providers generally operate using the bid-based model, where you must bid in competition with other advertisers for ad placement. In order to make your pay per click advertising effective, it is important that you know your target audience. You need to be able to select the keywords that they are likely searching and are relevant to your website.

You can achieve value from your PPC advertising even if you don’t get immediate clicks. Your target user may see your ad, without clicking on your link at that particular time. This does not mean that your advertising has not had an impact. Your brand will be remembered, and the next time your target user is looking for your product or service they will remember having seen your ad on a previous session and will search out your site.

The advantage of using PPC is that your ads will appear on many different types of websites, giving you wider exposure. One technique is to place your advertisement on a website that offers a product or service that is very similar to what you offer, or complementary to what you offer. If the user finds his or her way to one of these sites, you know that this person is likely part of your target audience. Having your ad placed properly should gain you the type of visitor that you desire.

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