Posts Tagged ‘adwords’

« Older Entries

3 Costly Adwords Mistakes You Should Never Make

Thursday, September 15th, 2011

If you’ve tried your luck with Google AdWords without seeing any considerable results, then you might be making the common mistakes like many others. If you ever hope to become profitable, then you simply have to know what you’re doing so you can avoid these dream killing mistakes. Given below are 3 AdWords mistakes you should look out for. Also, don’t forget that solid web hosting is absolutely needed with any online business. We highly recommend Blue Host, be sure to read our Blue Host review.

Setting your daily budget too low is a mistake you should avoid. Many believe that beginners should set a low budget so they can see what will and won’t work before investing a lot in their budget, this is an assumption you need to skip. But the thing is, if you have a really low budget in the starting phase, your ads won’t even show up for your targeted keywords. Now, if your ads aren’t showing up for customers to click how can you test them to see if they are viable? If you are not gaining the amount of data necessary to gauge the performance of your ad you should consider increasing the daily budget to gain better data. You can lower your initial budget some after you’ve discovered what ads are converting and the corresponding offers that work.

Not split testing your ads, is another AdWords mistake. You will be able to find which ads are performing the best for you using Google AdWords unique ability to test each ad against each other. Advertisers across the board are most interested in increasing their profits by knowing where they are losing money and how to aim at increasing them. Now, when you don’t split test your ads, it would be like aiming in the dark. You never know how people will respond to different ads until you show test them out. You can have 2 or 3 ads in the same ad group that rotate as the traffic flows through with Google AdWords. As you discover which ads aren’t performing well you can take them out and add new ones to test against the ones that are. Continuing this process is imperative to refining your campaign and boosting your profits. There will come a time when you’ll have a great ad performing at peak profits day in and day out simply because you tested various ads.

In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they’ll have different keywords. This is all from the perspective of the searcher; so they searched on a particular phrase. Going further, people are very well expecting to find what they’re looking for after they click on your ad. If your landing page and PPC ad are out of sorts with each other; then do not hope or expect someone to hang around your great landing page, or site. We would also caution against directing traffic to your main site’s home page. Going further, when you do create your campaigns, we strongly urge you against sending your PPC traffic to your main sites’ home page.

In summary, if you want to become a successful AdWords advertiser, then keep working on your mistakes so that you can avoid them in the future. Lastly, be sure to see if there are any current Blue Host promo codes.

Tags: , ,
Posted in Uncategorized | 22 Comments »

How To Produce Conversion Boosting Adwords Ads

Saturday, July 16th, 2011

Some people don’t have any problems with writing effective PPC (Adwords, here) ads; and the reason has everything to do with what a person knows. It depends on how you approach it and what kind of steps you take to create a good ad copy. So, the balance of this article talks about some tips and strategies for writing profitable ad copy for Adwords or any other PPC services.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. It’s really imporant that your ad speaks the right language for your market. You can always test, and you should, but we suggest avoiding too much creative license with PPC ads. When you’re running an AdWords ad, your headline must grab the searcher’s attention right in the start, which is very important. Whenever you use Google and search for something, then the returns show up with blue links all over the place? There are so many things competing for the searchers attention on the first page of Google. If your ad doesn’t have any highlighted blue keywords, then it’s because your ad copy does not include the keywords that the searcher was looking for. If you do not, then it will hurt your Qualtiy Score, and your ad will not appear relevant to the searcher. When you’re searching for a term and get 10 different results, you would obviously go with those results that include the words that you used to search. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. Overall, having a relevant ad gives you a better click through rate and higher quality score.

Every word in good ad copy must be there, and there are no extraneous or big words, either. You will notice when you write PPC ads that there’s not much room, and so you need to make every space and every word and letter count for all they have to offer. You will be putting yourself at a handicap by using unnecessary words.

Your results can change overnight just by putting a clear and strong benefit in your ad copy. When in doubt - test, and so just do some split testing with a short list of what you consider to be the best benefits of your product, or service. You need to offer the benefit that speaks the loudest to your target market. Don’t know the difference between features and benefits? No problem, go to Google and do a search on it and learn.

We hope you will take these ad copywriting tips and use them in your PPC campaigns. But all of this only scratches the surface, and there is much more to learn which is what we’ll always encourage you to do.

Check These Out:
fusion hq
fusion hq

Tags: , , ,
Posted in Uncategorized | 9 Comments »

Avoid Making These Mistakes When Starting a Business Online

Friday, July 15th, 2011

You need to be aware of the basics that are involved in building an online business. There are a lot of variables involved that require a focused approach if you want to make it big. Regardless of the type of business you are getting into online you can face failure if you don’t work out the simple points. In the following article we shall be looking into three mistakes that people often make when starting their online business, and see why you should be avoiding them at all costs. Whether you’re selling information products about SEOnuking or any other niche, Clickbank will help you sell more if you can avoid these mistakes.

First of all, make sure the marketing techniques you use are legitimate and don’t even think about spamming people. There are internet business that start off nicely and later end up on customers’ bad sides and even the search engines assign them the “spammer” label and tell people to avoid those businesses. If you take a look at it logically, you will see quickly that spamming is not a good method to make contact with your target audience. It’s just like cold calling the same people who ask not to hear from you. Most of the spammers out there have a difficult time fighting their way out of the spam filters and convincing prospects to even open their e-mails, let alone buy something from them. Whether it’s e-mail or search engine spamming: do not do it.

One major mistake is failing to know your competitors. If, after asking someone, they say “I don’t have any competition” a couple of things are possible: 1) the person hasn’t researched his market enough or 2) no market exists for the product that person has created. If the market for the product is profitable there’s no way that person will be competition-less. Every niche, no matter how tiny, has competition. So make sure you research all of your major competitors. Figure out what they are offering for products and whether or not what you are creating will be better. There will almost always be a gap in what is being offered by your competition that you can fill with your business. For instance, if your product is an eBook about Blogging To The Bank Bonus , you can easily create a graphic cover displaying this eBook making it look real.

Avoid missing out on growing your business by using email to reach out to your prospects. Effective use of email campaigns using autoresponders will help you grow your email prospects list. It is a fact that follow-up marketing using email will bring you more closed sales and leads. This really shows the value of a great email campaign and how much it can affect your online business progress.

In conclusion, if you are launching a business online and want it to be successful as well as different from those of your competitors, you need to avoid making the mistakes that we have outlined here. These very simple mistakes will be easy to avoid if you map out your plan of action ahead of time and then actually follow it. Remember, nothing will ever help you more than persistence; that is the real secret to your success. If you start your internet business while staying focused and confident, any upcoming hurdles should be a piece of cake.

Additional Resources:
Blast Emails

Tags: , , , , , , ,
Posted in Uncategorized | 9 Comments »

3 Adwords Mistakes That Can Break You

Friday, July 8th, 2011

Google AdWords can be a complicated game, if you don’t take the necessary steps. We’ll be talking about expensive and regretful mistakes with Adwords in today’s article.

It’s no laughing matter with Adwords because some mistakes have a terrible ripple effect. This usually occurs when you’re trying to juggle too many things at a time without doing proper home work. But it doesn’t always have to end up with such mistakes. As maybe you can guess, there are very many marketers who are making excellent returns with Adwords. Try to find what looks like a good campaign, and then learn from them and study them. Look at at their ad copy, their landing page, etc. Your competitors can actually help you to learn how to be successful. You can be involved, if you can afford it, and while you’re going start noticing which ads tend to run all the time. You’ll notice ads come and go, and they’re the ones that are not performing well. It’s your call, but it’s best not to copy the ads directly, you can follow the general ideas covered in the ads. You can see major differences pretty quickly by using this strategy.

People sometimes try AdWords and then quit because of an unprofitable campaign or two. They may try a few campaigns, but don’t stick with it long enough to figure out how to profit from it. Can we pinpoint one activity that would make the biggest difference?

Not tracking their keywords is one of the most common reasons why advertisers fail. The performance of your campaign comes down to several components, but tracking your keywords and using relevant, quality landing pages are the two most significant. You need a way to determine which keywords are converting well and which are losing money for you, and if you don’t track them you won’t know this. When you do know this, you can get rid of the unprofitable keywords and keep the good ones. Once you do this testing, you can keep making use of what you’ve learned and it can help you when you plan new campaigns. So never ignore tracking because that’s what forms the backbone of your campaign.

You’ll be able to avail yourself of Google’s free External keyword research tool. Of course, you’ll need to show relevance for your keywords within your campaigns for your ad groups, etc. Just remember Google’s favorite word is relevance. Google will score your campaigns according to criteria, and you’ll be assigned a Quality Score, and that will affect how you pay for clicks. Be sure to pursue only those keywords and keyword phrases that are relevant and targeted to your niche. Remember that when you optimize your landing pages and Adword ads that you’re using the same keywords within a particular campaign and ad group. Your conversion rate depends on the kind of keywords you choose. You too can make money with Adwords and other PPC platforms, but they real key to study and get knowledge about strategies, etc.

Additional Resources:
mobile monopoly
mobile monopoly bonus

Tags: , , ,
Posted in Uncategorized | No Comments »

How To Unleash The Adwords Ads Copywriting Greatness Within

Friday, June 24th, 2011

Some people don’t have any problems with writing effective PPC (Adwords, here) ads; and the reason has everything to do with what a person knows. The key to any successful PPC campaign is more than one; several factors are responsible for successful campaigns; but no doubt that good ad copy is one of them. Continue reading if you need some help with improving your PPC campaigns; we have a few useful ad copy tips to offer.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. It’s really imporant that your ad speaks the right language for your market. Some marketers think they need to get overly creative with their ads, and that is just not true at all. Your headline has to command attention, create curiousity and the desire to know more by reading the rest of your ad. For instance, let’s say a searcher performs a search and sees a bunch of links all over the page. If you take a close look, you can easily conclude that there are many distractions and other things competing for someone’s attention. For maximum optimization of your ads, you must include the appropriate keywords from your ad group in your ads at all times. Failing to do that will make your ad harder to be noticed and thus you end up attracting low attention. Besides that, the searchers will tend to ignore those ads that do not have the highlighted keywords in their ads. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. The higher you quality score, the lower your CPC, and your CTR will affect your quality score. Each product, or service, always has one or two strong benefits, and that is what you must include in your ads. The best approach to writing effective PPC ads is to find out how to write great classified ads. The reason for including a strong benefit is simple, and that is because people use their hearts and feelings to decide what to buy. If you are able to do this, then bringing out your USP isn’t that difficult. Your ad’s copy must be able to highlight your selling proposition. You have competition, like you didn’t know, and so your benefit must also work to distinguish your product from the rest. Your customers should be able to relate to this USP.

Last but not the least; get creative with your copy and tell a story. You can be creative in your ads, but just remember that people want to know what’s in it for them - the benefits, etc. If you use the story part, then be very sure there is some tie-in like they can realize similar results as you.

You’ll be best served if you continue your education about PPC and also Adwords advertising in particular, and always keep learning about writing good ad copy that converts. Ad copywriting is not rocket science, but if you want to learn how to do it well you’ll need to study, practice, and keep moving forward.

Cool Links:
fusion hq
fusion hq bonus

Tags: , , ,
Posted in Uncategorized | 9 Comments »

How To Write Google AdWord Ads That Get Clicks

Wednesday, June 22nd, 2011

Are you totally happy with the performance of your AdWords ads, and maybe you could use a few good pointers? Great, because we’re about to share some effective methods that will have your ads performing much better than you thought possible.

List the very best benefits you have to offer to your prospects, and write them out from strongest to weakest. Do you know the difference between benefits and features? If not, then you need to learn that as soon as possible. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit. You want to present your information in terms of what the reader will gain and express it in ways that appeal to their emotions. People do not respond to features in any ad for the most part. If the benefits are truly worthwhile, then you can safely assume some people will have an interest in it. Take that list you wrote with the benefits, and then the goal will be to find the one that converts the best.

Don’t stop there; make sure you’re testing out your ads to find the copy that’s converting the best.

If you want your ad to be successful, then your copy shouldn’t lack a call to action. When in doubt, test; and that is what you should do with your ads because some marketers respond differently than others. The call to action is a direct command sort of, Click Here, and that causes more people to click there than would if there was no call to action. Besides that, when you have a call to action, it makes the purpose of your ad clear. So for example, if your aim is to collect email addresses from your customers, then mention it in your copy. Statements such as, Download Now and the like help take the element of decision out the reader’s mind, and that is actually helpful for them.

Ideally, each group of ads will have their own display URL extensions containing the appropriate keywords. Your keyword should be in your headline and as well as your display URL, because you want your prospect to know what page they’ll be landing on and that it’s related to what they actually searched for.

Google AdWords is not for people who are too lazy to read and learn because that is how you can succeed with it. We actually think Google AdWords is fun, and you can too after you properly prepare for it.

Cool Links:
fusion hq
fusion hq

Tags: , ,
Posted in Uncategorized | 4 Comments »

How To Optimize Your Adwords Click-Through Rates

Monday, June 6th, 2011

In no way are these 3 steps the end. It is only the tip of the tip of the iceberg. For you to employ adwords effectively, you have to continually improve, modify, check and refine methods. Listed below are the briefest of tips that may get you started out on Adwords.

#1 Ad Headlines

Marketers using Adwords understand very well that to improve their earnings, they need to increase their click-through rates.  The issue is they don’t pay sufficient attention to refining this specific advertising element.  You may start off your marketing enhancement efforts on a single critical part, the ad headline.  One lesser known secret in advertising and marketing would be that the simplest way to make your headline effective would be to reproduce the ad headlines which have been successful in the past.  So, all you have to do is make use of your search engine to discover which ad headlines showed great efficiency.

#2 Creation of Multiple Ad Sets

Try making more than 5 ad groups for a one campaign.  This in fact increases the number of relevant and close-related key phrases for each of the phrases inside the ad group.  Let’s imagine, for example, that you utilized the words “soccer betting guides” as well as “bet on Asian soccer matches.” Although you utilized a pair of distinct phrases, you are really explaining just one product.  Putting many of these key phrases in the same ad group might lead to decreased clicked through rates and increased ad costs.  To get around this disadvantage, use just one key word for your ad group, such as “soccer betting guides” and within that group include various other words such as “soccer betting tips.”

#3 Bolded Keywords Within the Body of  Ads

This only denotes including keywords which you added in your adgroup to your ad body. Using the prior example, your ad body should have something like “looking for betting guides and tips?” Then when users look for either the “soccer betting tips” or even the “soccer betting guides” phrase they might see your ad in bold, helping to make your advertisement jump out and improving click through rates.

The author is a multifaceted writer. She writes articles for a variety of subjects such as marriage and relationship advices, seo promotion, seo marketing companies and google seo, family and parenting concerns, fashion and beauty tips and a lot more.

Tags: , , , , ,
Posted in Uncategorized | 1 Comment »

Are You Making These Mistakes When You Write Google AdWords Ads?

Monday, May 30th, 2011

It’s true that Google Adwords has been around for close to ten years, and in that time has become extremely successful and still preferred by millions of advertisers. Writing ad copy that moves people to take positive action is tremendously useful in many advertising mediums, and Google Adwords is just another one of them. Given below are 3 simple tips that will help you write better ad copy for your AdWords campaigns.

When writing your AdWords ad copy you need to be specific. One thing you should never allow yourself to do is think you can get terrific results by using some kind of ad template. Your aim should be to keep your copy as specific and targeted as possible. Hence the reason to always avoid ad copy formulas that are too generic and templates, etc. Here’s a simple example: XYZ Shirt Company has dress shirts, casual shirts, long and short sleeves, pullovers, button down, etc. The correct approach is to write specific ads for each of your primary keywords for each ad group. Fine, you say, so what’s a PPC advertiser to do, then? Each ad group will be based on different main keywords, and you’re the only one who can decide how you want to group your keywords. First, this is what Google wants you to do, and if you don’t then you will receive penalties in the form of a low quality score.

Never use words in ad copy that are not important, and if the ad doesn’t suffer by removing a particular word, then leave it out. We always suggest learning how to write effective classified ads because they are identical to PPC ads. If you have words that are not important then your ad is automatically at a disadvantage.

You do not want to create a bad impression with your ad. So that means your ad must not have any stupid mistakes like spelling, grammar, capitalization mistakes, etc. You probably will not see many, if any, on the front page of the SERPS, but maybe toward the end of the ads you might. You can see mistakes with spelling, or punctuation, or capitalization, etc. Never try to be cute in your ad copy because people just don’t respond well to cute. Your headline is usually what determines if your ad is ever read. The headline and body copy all work as one and must create a great impression on the reader. Remember to capitalize the first letter of each word in the headline because it converts better.

The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. So continue your ad copy education, and learn about writing classified ads because that will help you with PPC.

Awesome URLs:
fusion hq review
fusion hq

Tags: , , ,
Posted in Uncategorized | 8 Comments »

How Google AdWords Can Be Used to Drive Targeted Traffic

Wednesday, March 30th, 2011

You can write articles, do SEO and many other things to get free website traffic. These free methods, unfortunately, all have the same limitation, which is that they take a long time to work. With Google Adwords, you have a method of getting traffic that is immediate.

We will now look more deeply into a few of the ways that Adwords can get you targeted traffic. Adwords can benefit you in any kind of market, like in the brother hl-2170w market.

You want the most targeted website visitors you can get, and with Adwords you can create ads that are aimed at your exact market. No matter what part of the world you want to target, you can do so with Adwords. If you want to create an ad for a specific country or even city, you can send it to this place in particular. There is also the feature that lets you “time target” your ads by the day or time they are displayed.

This gives you an incredible degree of control over who sees your ads and when. When you are able to create such highly focused campaigns, the visitors you get will be of the highest quality. The better you target your campaigns, the better results you will get. With so many millions of people online today, it’s especially important to narrow down your audience as much as possible.

Another very obvious benefit of Google AdWords is that you only pay when your ad is clicked. In other words, if your ads receive impressions but no clicks, you are not charged at all. There is absolutely no way that this system could be defrauded because Google only counts one unique click per user, which means you’re protected from any multiple clicks from the same person. You can set your Adwords budget as low as you want, so you can start off without investing a lot of money.

On the other hand, Google will not keep showing your ad if it isn’t getting any clicks and it will suspend campaigns with insufficient results. To create ads that get many clicks as well as impressions, you’ll have to do some experimenting as there’s no set formula to memorize.

Lastly, you could send, in a few minutes, a lot of instant traffic to your website. Google is one of the fastest marketing methods online of the many strategies available. Sometimes you don’t really have the time to wait for traffic to come through the search engine’s organic results, so the best option is to go for AdWords and see real visitors flowing in. This is a highly effective solution if you are in a market with a significant levels of competition. You will be able to easily place your product before your prospective clients, target your main keyword and obtain a good position for your ads. It’s a good idea to implement this advertising medium into your online business because the scope of experimenting with AdWords is vast. As you progress, you will find that there are many benefits to using AdWords.

Tags: , ,
Posted in Uncategorized | 10 Comments »

PPC (Pay Per Click) - A Look At The Benefits

Saturday, February 26th, 2011

If you have a website that sells products or services, the way to be most successful is to have people visit your website. One effective method of driving visitors to your site is through the use of pay per click (PPC) advertising. Some website owners are reluctant to pay to advertise on the web because they think that visitors will naturally find their way to the site. While you might get some visitors through searches and other methods, to truly increase your traffic, you need to be proactive about advertising. Pay per click could be just the ticket to success.

One advantage of using PPC is that you can target your core audience through placement of advertising based on specific keywords. If you create an effective pay per click strategy, you should see an almost immediate increase in traffic to your website. With good planning, most of that traffic will be just the type of customer you are looking to reach. One thing that makes pay per click a cost effective advertising technique is that you only pay when your ads are clicked on, hence the name. The primary PPC providers are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.

The two primary methods of determining what cost per click you will pay for your advertising are contracted flat rates or a bid based model. The leading PPC providers generally operate using the bid-based model, where you must bid in competition with other advertisers for ad placement. In order to make your pay per click advertising effective, it is important that you know your target audience. You need to be able to select the keywords that they are likely searching and are relevant to your website.

You can achieve value from your PPC advertising even if you don’t get immediate clicks. Your target user may see your ad, without clicking on your link at that particular time. This does not mean that your advertising has not had an impact. Your brand will be remembered, and the next time your target user is looking for your product or service they will remember having seen your ad on a previous session and will search out your site.

The advantage of using PPC is that your ads will appear on many different types of websites, giving you wider exposure. One technique is to place your advertisement on a website that offers a product or service that is very similar to what you offer, or complementary to what you offer. If the user finds his or her way to one of these sites, you know that this person is likely part of your target audience. Having your ad placed properly should gain you the type of visitor that you desire.

If you liked this, try : PPC London

Tags: , , , , , , ,
Posted in Uncategorized | 3 Comments »

« Older Entries