Article marketing, also known as “bum marketing”, is probably the best free way to promote a website. All article marketing really is, is submitting new articles to online article directories like Ezinearticles or GoArticles. In return for providing the directory with new of content, you get to place the backlink to your own website in the article. You see, every one of your articles that you submit is followed by a so-called “resource box” where you get to write a few things about yourself and you also get to include a link or two.

 
So, what you can do is write an article and include a link pointing back to a website where you are selling and affiliate product or a product of your own. However, you may be wondering whether it really makes sense to write articles for an article-directory instead of publishing them on your own site.

 
The main benefit of submitting an article to an article-directory like Ezinearticles is this: popular article directories are authority sites and they already have existing traffic streams. Quite simply, an article placed on an article-directory is more likely to be found buy new visitors than if it’s published on your own website. Another benefit is that the links pointing to your website can help increase your own sites importance and authority. The more links like this that you receive, the higher your own site will ranking in search engine results, and the more search-engine traffic you will receive. It’s also worth mentioning that because Ezinearticles and other such article directories are authority sites, it is usually easier to get an article on these sites ranked in the search engine results for a particular keyword than it is to get your own site ranked for that same keyword. It’s easier to do some link-building and promote an article to get search-engine traffic than it is to promote your own site, especially if it’s still new and unknown.

 
Basically, article marketing allows you to publish your content to a very large audience and it creates backlinks and extra exposure for your website. That’s what article marketing is all about.

Naturally, the more articles you can published, the greater the benefit your own website. One simple option is to take each one of your articles and publish them to several article directories. This way, you can get extra benefit from each article to write. A further step is to make use of article spinning programs to create more content in less time and get even more exposure and backlinks.

Re-writing a text from its initial form into a lot of different variants is presently a very popular technique for Artikel Marketing.  Unfortunately, the article spinning can be done right and it can also be done horribly wrong.  Here, you find a brief overview of what to avoid and what to do when it comes to article rewriting.

Good Article Spinning
When article re-writing is done well, it takes an original article and turns it into many articles that basically all say the same thing in different ways.  That’s really all there is to it.  Here is what it comes down to, when you are doing article spinning: do the the variations mean the same thing in the same context as the original words and phrases?  If the answer is yes, then the spun articles will be legible and look like they were written by a human.

Bad Article Rewriting
When the article spinning is done badly, the articles integrity is compromised and words often don’t make much sense in the surrounding context.  Here is what can make article spinning so hard: With every new variation added to the text, it gets more difficult to keep the overview over the entire article.  To avoid such errors of confusion, it’s very important to always check several previews of the spin variations of your articles.

Terrible Article Spinning
The worst thing that can happen with article spinning is when someone uses an automatic piece of software to do it.  Since an automatic spinner has no sense of context and meaning whatsoever, any words simply get replaced by more or less fitting synonyms. The results of such an article rewriting efforts often resemble what you get when you run the text back and forth through an automatic translator a few times. Actually, that’s something I recommend you try; it can be a lot of fun.  Here is my tip to anyone using auto-spinning: Save yourself the trouble of writing an original article in the first place.  Just create random strings of words, because that’s what you end up with anyway.

Just to be clear: I am not against rewriting articles, I simply prefer or when it is done well..  If you want to find an article spinner that lives up to it’s name, I recommend you check out my review of The Best Spinner .

One of the most popular Internet marketing and website promotion methods is article marketing. The reason for this is that article marketing can be done for free and it has a lot of potential for bringing fresh visitors to your websites and increasing your search-engine rankings.

Here are five article marketing tips for you:

1. Syndicate Your Articles
By syndicate in your articles you can get increased benefits at of every single one you write. Syndication means nothing else than having your article published on more than one site. You can syndicate your content by simply submitting it to more than one article-directory.  Button, thinking outside the box and you find many more options. Your highest quality content could be suitable for guessed posts on popular blogs, for instance. Another option is to convert your articles into PDF documents or PowerPoint presentations and then uploading them to document sharing and presentation sharing websites respectively (eg. scribd and slideshare).

2. Make Use Of Blog Networks
Article networks are another very good option for of distributing your articles and getting more backlinks. As a member of an article network you get to submit articles, including several backlinks, to many different websites all across the Internet, all of which are related to your niche. The only potential problem with article networks is, that most of them cost a considerable monthly fee to join.

3. Know Your Content Quality
Realize that there are different best uses for your content, depending on it’s quality. This might be a controversial thing to say, but for some purposes high-quality articles are simply wasted. Your highest quality content should be used on sites where personal branding matters, for guessed posts onpopular blogs and for submissions to authority sites. Smaller and unknown article directories and articel networks with lower quality articles are better suited for your low- and medium quality content. Having said that, let me also mention that I cannot advocate garbage articles.  Even your low quality articles should always be readable and look like they were written by a human being. Submitting completely unreadable and useless texts will do you no good in the long run.

4. Use Article Spinning
Make use of article spinning to rewrite your articles and submit unique, spun versions of them to different sources. The many different texts variations created by spun articles will lead to more long-tail search traffic reaching your content. For effective and time saving article rewriting, consider using a software program like The Best Spinner.

5. Keep At It
This is probably the most important piece of advice you’ll ever hear in regards to article marketing: Keep at it. The greatest mistake newbies make is to submit only 5 to 10 articles before giving up. If you just keep going, keep producing content and keep working on your writing skills, you will see growing success. If you give up after only a few articles however, you can’t possibly see good results.