Posts Tagged ‘e-marketing’

Ideas to Create an Efficient Strategy for Web Advertising

Wednesday, June 22nd, 2011

We all know the failure rate for individual online entrepreneurs is fairly high. Only about 20% of all new businesses in the US make it through more than a several years. There are a lot of reasons why businesses fail, and of course many of them will never be known. But if there was any one single biggest reason for failure, it would be making errors and miscalculation of all kinds. There is a great deal of bad information on the net about how to generate an income on the net. Nonetheless, when someone goes down in flames and they have failed, then that is sufficient for most people to cause them to quit.

Just one mistake concerns the idea that if you offer enough things to your readers, then that will be a wide enough net to cover most scenarios. Since nearly all of us also like choices, there is a proper time and place for giving them as marketers. However, alternatives are often a killer of sales, but yes it can hinge on the situation. It is counter-intuitive, but giving people in your sales funnel a great deal of options can backfire. The thing is, it has to do with human nature - in certain circumstances people have a difficult time with decision making. Unfortunately, that very much applies when it comes to deciding what to buy. Buying indecision is perhaps the perfect killer of sales.

If you can be correctly described as being, cheap, then that is fine but just make sure you do not assign that mindset to everybody else. Believe this or not, but not every comsumer spends countless amounts of time just to find the lowest price for something. It is common knowledge that prices for the same item can range from very cheap to being quite a lot. As you know, many higher listed products have been around for a very long time. The simple fact that they have existed for so long automatically dispells any myth that all people are cheap. People want to spend a lot on certain things for their own motives. If what you sell can be sold at a premium, then do not be afraid to ask for a fair price for it. It obviously can be done, so maybe study those businesses who do sell more expensive products.

Most people know about the thought of attitude that something is so fantastic that everybody will want to buy it. I think most people have felt that at some time. Yes, there have been greater than a few products that have been wildly popular. Yet there is no single product or service that every person has bought. The risk of this line of contemplating in your own business is it can easily make you complacent and fail to promote or advertise as much as you should. If you begin to picture your product will be universally liked, then that will point you down destructive paths. The basic fact is you cannot satisfy all people with any kind of particular product or service offering.

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