Posts Tagged ‘Ecommerce Optimization’

How Anybody Can Have Their Own Article Directory

Saturday, August 13th, 2011

There are so many solid benefits to creating and managing an article directory. Just one terrific reason is a different and main business website can benefit from a market-specific article directory. There is such a variety of resources and business building tools available that makes the entire process easy to do. It is understandable if you feel that it is something hard to do. We have some excellent tips to help you regarding creating and managing an article directory. 

One of the most important aspects to consider in the planning stages of an article directory is search engine optimization. A big part of your on page seo is making sure you are current with your knowledge of link and navigation framework. On page seo is so important for a directory that you need to be very sure your knowledge is current. You can do backlinking for your directory to give it an initial boost, but later on that will be less important. So it is the SEO structure of your article directory that needs to be carefully determined. Also, when your site is created, be sure to test it to be sure that crawl bots do not hit any dead ends. It is really important that all of your seo is done according to what matters, today. 

You will no doubt have several streams of income happening on your article directory. You can monetize your directory, or simply use it as a traffic funnel to your other related business or sites.But no matter what you are doing, be very sure to include some tastefully positioned “call to action” copy that is clearly visible. Be sure to avoid annoying your readers, of course. Avoid getting too hung-up on this part, and just study other directories and you will see what is acceptable. Of course no matter what you do, be sure you engage in testing. You can learn a boatload of good knowledge from testing and tracking everything. You can transform an underperforming site, sometimes, by testing and tracking what happens. 

If you have the money to invest, then you can easily outsource the creation phase of your article directory for much less than you may imagine. You could actually outsource everything, including the day to day management of it. But that is your personal call. If you’re new to outsourcing, you shouldn’t just jump in without learning more about it. While you can get amazing benefits from outsourcing, you can also get burned if you’re not careful about the company or individuals you’re hiring. This is not meant to scare you away from this potentially lucrative practice. There are many useful places to start your search in this area online, but always look for confirmation and reviews of any claims. 

Nowadays, you can’t use lack of funds or technical knowledge as an excuse not to have your own article directory. If you like the idea, there’s no reason you can’t accomplish it. At the same time, you should formulate some kind of strategy for your article directory so you know where you want to go with it.

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Create and Handle An Article Directory To Funnel Site visitors To Different Businesses

Saturday, July 9th, 2011

It is surprising that creating and managing an article directory is not seen more than it is. We do realize that some may take one look at Ezinearticles and similar directories and think there is no benefit to making their own. However, people are totally missing the boat about article directories because there are other uses for them. The primary alternate use is for promoting either themselves or another website. There are niche market article directories that are more specialized in nature. You can even create a directory that sells information; the uses are endless. 

Be very sure you assign the keywords you want to rank for as titles for the various article categories. Hopefully you are good at doing keyword research because that will determine a lot with seo purposes.Remember that the choices you make in the beginning will have far reaching effects on your site down the road. Google ’silo structure for seo’ if you are not familiar with the term, and then that is what you should achieve with your site. However, an article directory has more to it than a regular site. You want your articles to be found in the search engines, so then you must perform proper seo.

 You will no doubt have several streams of income happening on your article directory. Naturally, you want to make money from this, but you also have to think about visitor experience as well.You can take a look at established article directories and get a very good idea of how you can approach the monetization issue. There is nothing wrong with adsense ads or even other contextual ads, and you should also look at them, too. Avoid getting too hung-up on this part, and just study other directories and you will see what is acceptable. Of course no matter what you do, be sure you engage in testing. Failing to test what you do on your directory will truly be a terrible thing to do. That is the only way you can optimize your article directory for maximum impact and conversions. 

You can have everything set up so that the management aspect is not as painful as getting it off the ground. You cannot think of all possibilities, however you can make things much simpler if you follow a sound business plan.A lot of it has to do with preventing mistakes and optimizing your business to run better and more profitably. If you decide you need to change your nav structure later, then your site will rock and roll all over the serps. 

The state of affairs in late 2010 is that there are no excuses for not creating and managing an article directory of your very own. As we’ve seen, there are now cheap and simple ways to do this. Like anything else, however, you’ll need to focus on your goals and how you’re going to make profits from it.

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Membership Sites - Fact or Fiction?

Thursday, June 30th, 2011

There are a wide variety of issues involved in building and managing a membership site that is successful. Your results won’t be pleasing if you mismanage your site or if you don’t build it properly, no matter how effective membership sites are to build an online business. There are many different factors that go into a profitable membership site, but the whole process isn’t very complicated. It is merely a matter of applying the correct suggestions in the right places. Below you will find three effective membership site ideas that can be adopted immediately. 

The most important thing you need to do and always keep in mind is give your membership subscribers exactly what they want. At least no one could ever complain that you’re not providing what they want. Lend your ear to your customers and ask them what kind of content they are looking for. You never know with people, they could ask for a series of content articles on whatever topic or niche you’re in. This approach can be powerful because they’ll only feel good about it, and then they will be inclined to stay with you. When you think about it, the content you make based on their wishes is really ultra targeted and assumes high value. 

If you really want to ramp things up, then add a member forum so your subscribers can have a place to socialize. Something like this can be powerful because people people want to feel special and different. Among other things they can network with others depending on the market, of course. The reason this is powerful is because when people have strong friendships, then they won’t want to leave the membership. Yes, it is business, but when things start to get personal such as networks with friends, then the dynamic really does change. The smallest things can make a difference; like your members sending private messages to one another. It’s quite possible to think of creative ways to engage your subscribers in the forum. 

Good navigation is important even with a membership site, and everything needs to be very easy to locate. This is important to think about because in time you will have a lot of content. People will not be happy if they know they’ll have a hard time just getting around your site. Giving them a good user experience should your topmost priority. Also consider that people will talk about your forum, either good or bad, so just make sure it’s all good. 

You’ll have to work hard with your membership site but the potential rewards are worth the effort. The tips mentioned above will help you get started.  If you are trying to find a wonderful choice for result driven internet marketing and advertising, check out WebRankingSEO.com - call (407) 876-5771 or click for more info regarding local search engine optimization, Orlando SEO and search engine optimization services.

3 Methods to Use Video Marketing to Get Extra Visitors and Prospects

Monday, June 27th, 2011

Yes, if you are wondering if video marketing works with getting you great traffic; wonder no more because it can do that. If you get the steps down properly, then video marketing still works like gangbusters with creating interest and traffic to your sites. Web surfers are still very much in love with video with apparently no let-up. Your are passing up on a lot if video is not a part of your marketing arsenal. Given below are a few simple tips that you can start applying right away to optimize your videos effectively and see great long term results.

 

As you may know, online viewers are terribly ADD - so keep your videos to the point and relatively short; about 2-3 minutes will work well. We have actually seen very long videos of a half hour to forty five minutes, and that is horrendously long. Most people recognize a video that is promotional in nature, and in that case it is \”just the facts\” and nothing else. You want to create a desire so great that people will want to click through to your site. After all, the last thing you’d want is your viewers losing interest in your video and moving on the next one.

 

Never forget to enable video embedding because that is important for your video spreading around the net like melted butter. It is possible that a video that you think is nothing can become very popular. Do not be shy about asking people to use the video in their Facebook pages. That is how your traffic can seriously take a spike. If you have great videos, then people will like them and that could bring you much more traffic.

 

If you format your videos using avi, mov, or wmv, then you will be fine with those. This gives the freedom to the users to have the videos on their own chosen formats. It is the person who offers the easiest solutions that often gets the most votes.

 

All in all, from the above article we come to understand what it takes to make video marketing actually work. The real key to success with video marketing lies in following such simple things that take you a long way. Nothing motivates like success, and when you begin realizing your own then nothing will stop you. Never give up on your hopes and dreams, and keep on taking positive action every day.  If you are trying to find a top company for expert internet marketing and advertising, check out WebRankingSEO.com - call (407) 876-5771 or click for more information concerning web SEO, Orlando SEO and local search optimization.

Do You Know These Benefits of Article Marketing?

Thursday, June 23rd, 2011

It has been well-known for years that article marketing can be an extremely effective method for sending targeted traffic to a website, plus there are many other advantages. Next we’ll slide right into a talk about a few of the many benefits available using article marketing in your business. 

Perhaps tens of millions have tried to overcome the obstacles to making sales with their online ventures. There are many pieces to the puzzle, but you want to (ideally) have something of good value to sell, then pick a promotional method that has been proven to work. Many thousands of people have used, and continue to use, article marketing as their main promotional tool. For many people, selling information products with articles has been extremely effective. Articles and info products offer the same kinds of content, and that really tends to be some form of solution. Digital info products have been popular for so long because they offer highly targeted solutions to a hungry audience. If you want to do affiliate marketing, then you can easily find great products to promote at Clickbank.com. 

Very many marketers appreciate the flexibility found in articles because the whole process is conducive to backlink building. There are many ways you can acquire backlinks that are relevant, but with article marketing you get the best results because most of the article directories are viewed as authority sites. Getting backlinks from such big websites will give you a boost in your search engine rankings.You really can work to maximize the number of articles available for your niche because of the number of keywords/phrases that exist for all niches. So, really, it almost does not matter what your niche is because the available number of keywords and phrases is great. Be sure to help your articles rank well in the search engines by making your anchor text relevant to your article keywords. Avoid ignoring the power of articles and submitting to directories for great backlinks. 

One of the most ignored aspects of moving into a new niche is failing to build credibility. If you’ve been online and involved in IM you know fully about the benefits of being considered an expert in a market you’re doing business with. You’ll find that many times people will contact you if they believe you’re an expert at something. The path to expert status is up to you because the quality and quantity of the information you publish is solely up to you. Many things are possible with article marketing, and developing a “fan base” of people who respect what you say is just one of them. All of that work will pay off in the end, though, because your conversion rate will benefit, as will you. You will still have to learn more about doing article marketing more effectively, but the overall costs versus benefit ratio is superb for online businesses.

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3 Suggestions for Affiliate Marketing on Twitter

Tuesday, June 21st, 2011

If you are an affiliate marketer, you know how important it is to stand out of the competition. If you want to do this, however, you are going to have to stand out amongst all those competing against you and you can do this by making sure your target audience knows what your unique selling point is. Twitter is one of those tools that will help you maximize the work you’ve put into your affiliate marketing business because it can be used in many different ways to help you get more leads and sales. There is a dearth of opportunities for affiliate marketers that are using Twitter to grow their business. In the following article we shall be looking into a few effective Twitter tips that will help you use to grow your affiliate marketing business. 

Firstly, you should understand just how important it is to listen to those following you. Listening to your followers, really listening, is the only way to determine what they need and demand. This means you should be ready to answer any questions that come your way in the best possible manner. Remember that the most sensible approach to grow any business is to get feedback from your prospects and customers, and Twitter makes this extremely easy and formidable. The more you involve yourself with your followers, the more accepting they’ll be of you. 

Secondly, never use a professional Twitter account to engage in personal business. In other words, you should have some distinction when using an account for affiliate marketing. Don’t tweet all the details about your life and about your day. Instead, you will do better to make sure every tweet is tailored towards offering your target audience something of value. You can get away with tweeting about daily activities if you want to show people that you’re a real individual and not some robot sales person. For example, if there is something humungous going on in your life, like you’re getting married, feel free to share that with your Twitter followers. Just make sure you don’t go overboard when doing this. You need a steady balance of tweets if you want to be successful when using Twitter and affiliate marketing together. 

Lastly, make sure you Twitter often! When you are using Twitter for affiliate marketing, you must prove to your followers that you are active and that you are keeping your business up to date, which will separate you instantly from anyone competing against you. 

In short, when you want to become good at affiliate marketing, you need to think outside the box and try different strategies if you hope to gain your target audience’s attention. Twitter is just a baby as far as other platforms go and it’s making strides every day. If you can leverage it as best you can now as an affiliate marketing, you’ll be able to reap the returns for a long time to come.  If you are trying to find a wonderful source for professional internet marketing and advertising, look at WebRankingSEO.com - call (407) 876-5771 or click for more topics about web ranking, local SEO and search engine optimization services.

3 Typical Video Advertising and Marketing Errors to Be Aware of

Monday, June 13th, 2011

Video marketing is the latest trend that is becoming highly popular all over the internet. Since they have started to discover the actual power and potential of video, internet marketers are finding various ways to use it. Videos can help you connect with your target audience and they can help you gain further exposure but to find success you need to keep certain things in mind. You will end up with a failing campaign if you make the same mistakes so many other people do. We will be looking at three different video marketing mistakes you want to stay away from no matter what takes place. 

1) It is a mistake to believe that if you stuff your video’s tags with keywords you will attract a lot of traffic and make it highly popular. What ultimately decides the fate of your video is the content and how much value you’re providing to your viewers. The keywords in your tags are similar to the salt and pepper you add to your food. To increase exposure you simply need to add them in moderation. No matter how many keywords your video has, it simply won’t become popular if it has terrible content because things simply don’t work that way. 

2) As a video marketer, you have to constantly make new videos, and it’s a mistake to put all your efforts into older ones. You might have a collection of old videos that you keep uploading to different sites. This isn’t necessarily wrong, but you also have to continually create fresh videos if you want to stay competitive in your niche.When you upload new videos, you’re making it obvious that you’re an active player in your niche. 

3) Many marketers don’t take the time to edit their videos before uploading them. Nobody likes to watch raw video content that hasn’t been edited correctly. Just like you wouldn’t want to serve food that hasn’t been heated up properly, you want to make sure your videos are ready to be seen. Always be certain you’ve done all the necessary editing on a video before you distribute it. It’s better to not make an impression than making a bad impression on your viewers. You want viewers to see a finished product when they see your videos, as this shows that you care about your products. 

As we’ve seen, making certain mistakes can detract from the effectiveness of your video marketing. You have to pay attention to all the different elements that come together to make a successful video. The important thing is to pay attention to your results so if you made any mistakes you can do better next time. Some mistakes you can learn from, while others you can avoid altogether if you do your research.  If you are trying to find a wonderful team for proven internet marketing, check out WebRankingSEO.com - call (407) 876-5771 or check out for more information about Orlando SEO, local SEO and local search engine optimization.

3 Results in Help You Enhance Sign-ups to Your Mailing List

Friday, June 3rd, 2011

Every internet marketer recognizes how important it is to build a targeted mailing list. It is one of the most essential assets of your internet company. It is extremely important that you produce one if you have not already done it. There are a lot of areas that new online marketers have issues with. But when it comes to building an email list, the first hurdle comes up with getting the sign-ups. In this article we will talk about three tips for increasing your subscribers for your mailing list that really work. This is so that you can pay more attention to making profits and on worrying if you have enough subscribers to begin with. 

1) Give away a helpful product such as an eBook to people who sign up for your list. If you let people rebrand this eBook with their names and website addresses, they’ll have a reason to send it to their own list or online contacts. This way your report can become viral. This is a way to get more publicity for your site and more sign-ups as the report is spread around the web! Many of the world’s leading internet marketers use this strategy, because it really works.An important factor to remember is that you have to send people a high quality eBook for this to work. If you want your report to spread virally from one person to another then it should offer that much value. It doesn’t have to be very long or technical. Just make sure it lives up to your subscribers expectations. 

2) The real key to having a large list and getting more sign-ups is taking action on a regular basis. Active list building is what you should be aiming for. You should be as proactive as possible as you build your list, but definitely don’t be inactive. Keep in mind that if you’re taking it easy, your many competitors will be able to pull ahead of you. Keep in mind that a mailing list is a long term strategy. This means your efforts should be focused on your long term goals. As your list grows and you refine your methods, you’ll be able to outsource many of your activities, such as driving traffic to your opt-in pages. 

3) Still another powerful way to increase the size of your list is by sending pay per click traffic to your opt-in or squeeze page. With each sign-up you get, you have a new prospect who may be interested in your offers. So if you’re paying for traffic using pay per click, there’s no harm as long as you can justify the cost and recover it later on.Just make sure you don’t overpay for this traffic, as you’re not paying for customers here, only opt-ins. With pay per click, you want to get as much as you can from each click, and this means having a persuasive, professional looking landing page. The key to getting the most out of this approach is bidding on cheap key words. 

The methods we’ve been discussing to increase the size of your mailing list can be very effective if you use them consistently.  If you need a great source for proven internet marketing and advertising, check out WebRankingSEO.com - call (407) 876-5771 or check out for more topics about search engine optimization services, Orlando internet marketing and SEO ranking.

Put Rocket Fuel In Your Business With The Power of Testimonials

Thursday, May 12th, 2011

Sometimes, if not often, a new online business has a hard time getting started because of the trust factor, and that needs to be addressed by all new businesses on the web. You can help yourself immensely if you have testimonials on your site; it’s called - social proof. The bottom line in all this is simply that if you have good testimonials you need to use them because your conversions will increase. Given below are 3 unique tips to help you get more testimonials from your customers. 

Always use real testimonials from real people, and that’s the law anyway in most countries and certainly in the US. There are many scammy marketers on the Internet that believe in fabricating testimonials and manufacturing them on their own, since it’s so easy. Maybe you’re someone who at least is skeptical about the testimonials you see on sites, and some people just don’t believe them at all. All anyone can do is provide enough information about the people in the testimonials. You can do this by including their photograph, a hand written letter scanned, and if possible a link to their blog or website, etc.You almost shouldn’t even bother if all you have are initials and maybe a state because people will blow them off. Even though there’s a law that makes it illegal to fabricate testimonials, there are still dishonest marketers who are adamant on doing it. Just do what is right, and you know what’s right and best to provide with your testimonials; do that and you can feel good about it and not worry. 

Be sure that the testimonials you use are genuine and without over-hyped language or anything that can set off red flags with people. As you probably know, the perfect product or perfect service does not exist. You can actually improve your product based on honest feedback, and you should include those types of comments in your testimonials. This just goes on to show that your testimonials are the real deal and not fake. 

Last don’t error and place your testimonials in a corner. Try placing your testimonials on different sites that your customers might frequent so that they can affect their decisions. This might be your website home, service section, billing dept, etc. Your testimonials should be in an extremely visible spot on your page because they are good for increasing conversions. You should be creative when it comes to placement because you want your readers to always have access to them. Also, try to put your testimonials in your email campaigns because this is where they will be received the most. 

In conclusion, from the above article we can easily conclude that generating quality testimonials is all about thinking out of the box and working with your customers in the most effective manner. Be sure to take strong action because that’s the only way you’ll grow your business and become more successful. Don’t feel discouraged if you’re new to online business, just be sure to implement these methods with every customer you get.

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Blogging Syndicate - What Buyers Ought to Know

Tuesday, March 29th, 2011

Blogging is very common but most bloggers have a hard time turning their blogs into money makers. This is where Blogging Syndicate comes in; it is a complete course that will teach you everything you need to know about building a profitable blog that will give you results on a consistent basis. Even people totally new to blogging can use the course to build successful sites. In this review we will look at how Blogging Syndicate can help you get a leg up on your competition and whether or not it is worth its asking price. 

Blogging Syndicate is an easy to understand thoroughly explained course that was built by Desmond Ong to walk new bloggers through all of the steps, starting with step one. This course shows you exactly how to start a blog and begin earning income from it. Desmond insists that people who follow the steps in his course will find financial freedom and make enough money to be able to quit their day jobs. This course is great because the details allow all of the students, even those who don’t know anything about blogging, to start a blog and start earning money from it. 

Blogging Syndicate is an extensive course that goes beyond the traditional Internet marketing eBooks, since you get over thirty five high value videos that do complete justice. You don’t get lost because each step is plainly laid out for you. Ong even grants his students access to his swipe files which makes your job incredibly easy. Another way to make money online is to flip your blog (sell it) and there is even a section in this course that will teach you how to do that and turn a profit. The main focus of this course, however, remains on getting enough exposure for your blog through good traffic generation tactics. 

Sure IM is focused a lot on niche blogs right now but Blogging Syndicate teaches you how to build authority blogs and use them to build e-mail lists. This is a total course because it teaches you everything from selecting good niches to creating blogs and you can start from scratch immediately. In addition to that, you’ll learn tried and tested methods for generating specific traffic and earning money. 

In conclusion, from the above review it gets clear how Blogging Syndicate is the system when it comes to blogging and making money from your blog. There are, of course, other courses that teach you similar ideas but most of them are full of vague ideas and no specifics. You can begin using its methods today and see profits tomorrow. Remember though that real results depend on how fast you put your learnings to use and take action to make things happen for you. So go out and get Blogging Syndicate: you will be glad you did.

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