Some people don’t have any problems with writing effective PPC (Adwords, here) ads; and the reason has everything to do with what a person knows. It depends on how you approach it and what kind of steps you take to create a good ad copy. So, the balance of this article talks about some tips and strategies for writing profitable ad copy for Adwords or any other PPC services.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. It’s really imporant that your ad speaks the right language for your market. You can always test, and you should, but we suggest avoiding too much creative license with PPC ads. When you’re running an AdWords ad, your headline must grab the searcher’s attention right in the start, which is very important. Whenever you use Google and search for something, then the returns show up with blue links all over the place? There are so many things competing for the searchers attention on the first page of Google. If your ad doesn’t have any highlighted blue keywords, then it’s because your ad copy does not include the keywords that the searcher was looking for. If you do not, then it will hurt your Qualtiy Score, and your ad will not appear relevant to the searcher. When you’re searching for a term and get 10 different results, you would obviously go with those results that include the words that you used to search. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. Overall, having a relevant ad gives you a better click through rate and higher quality score.

Every word in good ad copy must be there, and there are no extraneous or big words, either. You will notice when you write PPC ads that there’s not much room, and so you need to make every space and every word and letter count for all they have to offer. You will be putting yourself at a handicap by using unnecessary words.

Your results can change overnight just by putting a clear and strong benefit in your ad copy. When in doubt - test, and so just do some split testing with a short list of what you consider to be the best benefits of your product, or service. You need to offer the benefit that speaks the loudest to your target market. Don’t know the difference between features and benefits? No problem, go to Google and do a search on it and learn.

We hope you will take these ad copywriting tips and use them in your PPC campaigns. But all of this only scratches the surface, and there is much more to learn which is what we’ll always encourage you to do.

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Some people don’t have any problems with writing effective PPC (Adwords, here) ads; and the reason has everything to do with what a person knows. The key to any successful PPC campaign is more than one; several factors are responsible for successful campaigns; but no doubt that good ad copy is one of them. Continue reading if you need some help with improving your PPC campaigns; we have a few useful ad copy tips to offer.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. It’s really imporant that your ad speaks the right language for your market. Some marketers think they need to get overly creative with their ads, and that is just not true at all. Your headline has to command attention, create curiousity and the desire to know more by reading the rest of your ad. For instance, let’s say a searcher performs a search and sees a bunch of links all over the page. If you take a close look, you can easily conclude that there are many distractions and other things competing for someone’s attention. For maximum optimization of your ads, you must include the appropriate keywords from your ad group in your ads at all times. Failing to do that will make your ad harder to be noticed and thus you end up attracting low attention. Besides that, the searchers will tend to ignore those ads that do not have the highlighted keywords in their ads. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. The higher you quality score, the lower your CPC, and your CTR will affect your quality score. Each product, or service, always has one or two strong benefits, and that is what you must include in your ads. The best approach to writing effective PPC ads is to find out how to write great classified ads. The reason for including a strong benefit is simple, and that is because people use their hearts and feelings to decide what to buy. If you are able to do this, then bringing out your USP isn’t that difficult. Your ad’s copy must be able to highlight your selling proposition. You have competition, like you didn’t know, and so your benefit must also work to distinguish your product from the rest. Your customers should be able to relate to this USP.

Last but not the least; get creative with your copy and tell a story. You can be creative in your ads, but just remember that people want to know what’s in it for them - the benefits, etc. If you use the story part, then be very sure there is some tie-in like they can realize similar results as you.

You’ll be best served if you continue your education about PPC and also Adwords advertising in particular, and always keep learning about writing good ad copy that converts. Ad copywriting is not rocket science, but if you want to learn how to do it well you’ll need to study, practice, and keep moving forward.

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It’s true that Google Adwords has been around for close to ten years, and in that time has become extremely successful and still preferred by millions of advertisers. Writing ad copy that moves people to take positive action is tremendously useful in many advertising mediums, and Google Adwords is just another one of them. Given below are 3 simple tips that will help you write better ad copy for your AdWords campaigns.

When writing your AdWords ad copy you need to be specific. One thing you should never allow yourself to do is think you can get terrific results by using some kind of ad template. Your aim should be to keep your copy as specific and targeted as possible. Hence the reason to always avoid ad copy formulas that are too generic and templates, etc. Here’s a simple example: XYZ Shirt Company has dress shirts, casual shirts, long and short sleeves, pullovers, button down, etc. The correct approach is to write specific ads for each of your primary keywords for each ad group. Fine, you say, so what’s a PPC advertiser to do, then? Each ad group will be based on different main keywords, and you’re the only one who can decide how you want to group your keywords. First, this is what Google wants you to do, and if you don’t then you will receive penalties in the form of a low quality score.

Never use words in ad copy that are not important, and if the ad doesn’t suffer by removing a particular word, then leave it out. We always suggest learning how to write effective classified ads because they are identical to PPC ads. If you have words that are not important then your ad is automatically at a disadvantage.

You do not want to create a bad impression with your ad. So that means your ad must not have any stupid mistakes like spelling, grammar, capitalization mistakes, etc. You probably will not see many, if any, on the front page of the SERPS, but maybe toward the end of the ads you might. You can see mistakes with spelling, or punctuation, or capitalization, etc. Never try to be cute in your ad copy because people just don’t respond well to cute. Your headline is usually what determines if your ad is ever read. The headline and body copy all work as one and must create a great impression on the reader. Remember to capitalize the first letter of each word in the headline because it converts better.

The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. So continue your ad copy education, and learn about writing classified ads because that will help you with PPC.

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