Posts Tagged ‘google adwords’

3 Costly Adwords Mistakes You Should Never Make

Thursday, September 15th, 2011

If you’ve tried your luck with Google AdWords without seeing any considerable results, then you might be making the common mistakes like many others. If you ever hope to become profitable, then you simply have to know what you’re doing so you can avoid these dream killing mistakes. Given below are 3 AdWords mistakes you should look out for. Also, don’t forget that solid web hosting is absolutely needed with any online business. We highly recommend Blue Host, be sure to read our Blue Host review.

Setting your daily budget too low is a mistake you should avoid. Many believe that beginners should set a low budget so they can see what will and won’t work before investing a lot in their budget, this is an assumption you need to skip. But the thing is, if you have a really low budget in the starting phase, your ads won’t even show up for your targeted keywords. Now, if your ads aren’t showing up for customers to click how can you test them to see if they are viable? If you are not gaining the amount of data necessary to gauge the performance of your ad you should consider increasing the daily budget to gain better data. You can lower your initial budget some after you’ve discovered what ads are converting and the corresponding offers that work.

Not split testing your ads, is another AdWords mistake. You will be able to find which ads are performing the best for you using Google AdWords unique ability to test each ad against each other. Advertisers across the board are most interested in increasing their profits by knowing where they are losing money and how to aim at increasing them. Now, when you don’t split test your ads, it would be like aiming in the dark. You never know how people will respond to different ads until you show test them out. You can have 2 or 3 ads in the same ad group that rotate as the traffic flows through with Google AdWords. As you discover which ads aren’t performing well you can take them out and add new ones to test against the ones that are. Continuing this process is imperative to refining your campaign and boosting your profits. There will come a time when you’ll have a great ad performing at peak profits day in and day out simply because you tested various ads.

In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they’ll have different keywords. This is all from the perspective of the searcher; so they searched on a particular phrase. Going further, people are very well expecting to find what they’re looking for after they click on your ad. If your landing page and PPC ad are out of sorts with each other; then do not hope or expect someone to hang around your great landing page, or site. We would also caution against directing traffic to your main site’s home page. Going further, when you do create your campaigns, we strongly urge you against sending your PPC traffic to your main sites’ home page.

In summary, if you want to become a successful AdWords advertiser, then keep working on your mistakes so that you can avoid them in the future. Lastly, be sure to see if there are any current Blue Host promo codes.

How To Optimize Your Adwords Click-Through Rates

Monday, June 6th, 2011

In no way are these 3 steps the end. It is only the tip of the tip of the iceberg. For you to employ adwords effectively, you have to continually improve, modify, check and refine methods. Listed below are the briefest of tips that may get you started out on Adwords.

#1 Ad Headlines

Marketers using Adwords understand very well that to improve their earnings, they need to increase their click-through rates.  The issue is they don’t pay sufficient attention to refining this specific advertising element.  You may start off your marketing enhancement efforts on a single critical part, the ad headline.  One lesser known secret in advertising and marketing would be that the simplest way to make your headline effective would be to reproduce the ad headlines which have been successful in the past.  So, all you have to do is make use of your search engine to discover which ad headlines showed great efficiency.

#2 Creation of Multiple Ad Sets

Try making more than 5 ad groups for a one campaign.  This in fact increases the number of relevant and close-related key phrases for each of the phrases inside the ad group.  Let’s imagine, for example, that you utilized the words “soccer betting guides” as well as “bet on Asian soccer matches.” Although you utilized a pair of distinct phrases, you are really explaining just one product.  Putting many of these key phrases in the same ad group might lead to decreased clicked through rates and increased ad costs.  To get around this disadvantage, use just one key word for your ad group, such as “soccer betting guides” and within that group include various other words such as “soccer betting tips.”

#3 Bolded Keywords Within the Body of  Ads

This only denotes including keywords which you added in your adgroup to your ad body. Using the prior example, your ad body should have something like “looking for betting guides and tips?” Then when users look for either the “soccer betting tips” or even the “soccer betting guides” phrase they might see your ad in bold, helping to make your advertisement jump out and improving click through rates.

The author is a multifaceted writer. She writes articles for a variety of subjects such as marriage and relationship advices, seo promotion, seo marketing companies and google seo, family and parenting concerns, fashion and beauty tips and a lot more.