If you’ve tried your luck with Google AdWords without seeing any considerable results, then you might be making the common mistakes like many others. If you ever hope to become profitable, then you simply have to know what you’re doing so you can avoid these dream killing mistakes. Given below are 3 AdWords mistakes you should look out for. Also, don’t forget that solid web hosting is absolutely needed with any online business. We highly recommend Blue Host, be sure to read our Blue Host review.
Setting your daily budget too low is a mistake you should avoid. Many believe that beginners should set a low budget so they can see what will and won’t work before investing a lot in their budget, this is an assumption you need to skip. But the thing is, if you have a really low budget in the starting phase, your ads won’t even show up for your targeted keywords. Now, if your ads aren’t showing up for customers to click how can you test them to see if they are viable? If you are not gaining the amount of data necessary to gauge the performance of your ad you should consider increasing the daily budget to gain better data. You can lower your initial budget some after you’ve discovered what ads are converting and the corresponding offers that work.
Not split testing your ads, is another AdWords mistake. You will be able to find which ads are performing the best for you using Google AdWords unique ability to test each ad against each other. Advertisers across the board are most interested in increasing their profits by knowing where they are losing money and how to aim at increasing them. Now, when you don’t split test your ads, it would be like aiming in the dark. You never know how people will respond to different ads until you show test them out. You can have 2 or 3 ads in the same ad group that rotate as the traffic flows through with Google AdWords. As you discover which ads aren’t performing well you can take them out and add new ones to test against the ones that are. Continuing this process is imperative to refining your campaign and boosting your profits. There will come a time when you’ll have a great ad performing at peak profits day in and day out simply because you tested various ads.
In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they’ll have different keywords. This is all from the perspective of the searcher; so they searched on a particular phrase. Going further, people are very well expecting to find what they’re looking for after they click on your ad. If your landing page and PPC ad are out of sorts with each other; then do not hope or expect someone to hang around your great landing page, or site. We would also caution against directing traffic to your main site’s home page. Going further, when you do create your campaigns, we strongly urge you against sending your PPC traffic to your main sites’ home page.
In summary, if you want to become a successful AdWords advertiser, then keep working on your mistakes so that you can avoid them in the future. Lastly, be sure to see if there are any current Blue Host promo codes.