How to get free search engine traffic? I bet lots of you have asked yourselves this question dozen of times before. Real money flows to those websites that draw good traffic from search engines. It is from Google and Yahoo! that most visitors reach your website. In order to be able to increase free search engine traffic what you need is to be able to offer SE what they want so that your pages are well ranked and the website gets displayed in a good position on result pages.
Study how Google works and what you could do to improve online marketing campaigns. Make your content valuable and use relevant keywords with the right density so that SE perform a good indexation of your pages. Every search engine uses different algorithms to rank a page, you need to be aware of these when optimizing your site. From a very long list of criteria, inbound links, quality of links, quality of content and page uniqueness ought to be the first to start with.
When you need to attract free search engine traffic you should pay attention to meta tags as well. You can’t see the meta tags in the web format, they are part of the HTML code and included there only for the SE spiders to read. The problem is that online advertisers really abused of metatags, which forced search engine to move focus to other parameters in order to properly evaluate the value of website. You could read contradictory opinions about the necessity to optimize meta tags, but one thing is for sure: it doesn’t hurt to have them optimized.
Another good word of advice is to mainly focus on the three main search engines: Google, Yahoo! and Bing (former MSN). The other search engines usually pull results from the main ones; hence if you rank high with Google, you will derive free search engine traffic from the rest too. You should check how to get listed with Google and the other two, but take each at a time. For Google, admission is not easy; the SE has grown a lot more selective over the last years. Provide interesting quality content, get links to your website and you’ll be in, and with a top position on the result pages.
Stay informed! Check the list of search engine don’ts to find out what to stay away from. You can make a mistake unintentionally, but this won’t save you from a penalty.