You ponder why more website traffic continues to elude you. So you beef up your efforts like never before, in a last-ditch attempt to bring in more site visitors. But maybe the real trouble is not the absence of new faces to your site. Perhaps it has more to do with why you’re not taking proper care of the prospective customers you’ve currently got.
How do you nurture those who signed up for your list – and why should you do it?
Well, besides from being a good guy who really cares about them, let me tell you what happens, when you start to talk about a TV show you enjoy with your friends or family members…
Say you all like angling; and you find you all enjoy watching “Fishing the Flats” with Henry Waschuk. You don’t need to have any encouragement to agree how excellent the show is, or how greatly you enjoy his angling tips, the formula the chef provides – and the outstanding range of wonderful fish found off the Florida Keys, or further down South.
Do you love the show for his obvious talent and the things you learn there? Partly – simply because he really is skillful, and the show has a excellent, well thought-out structure, filled with value.
But it’s not just the tips, or Henry Waschuk’s skill, that makes you feel like you’ve had a small fishing vacation, when you take that 30-minute session to watch it on Sunday mornings…
It’s More Than Just The Tips, Or The Skills
… It’s Henry’s enthusiasm. His passion, his joy – and how he so clearly lives for the sport! He’s like a small kid constantly caught in a Christmas Day (in the warm, sunny Florida coastal waters) – and what’s more, he’s the type of outgoing, pleasant kid who lives to share his very best presents with you.
(Even his chef – who so quickly shows you that fabulous, mouth-watering fresh-catch recipe – shows that same enthusiasm and keeps the attention – and the audience - flowing right along.)
How long has it been, since you brought that persona of joy and adventure to your website? How long since you shared your knowledge with absolute wonder and gleeful delight? Or do you just calculate, plot, and weigh consequences – and dole out subject material to your readers?
You must give them something to truly want to come back again to your web site. You want them come running up your driveway, every single Sunday morning, keen to see what you’ve got to reveal, like Henry, today.
Rediscover What Makes It Fun
That’s the missing link you have to put back into your marketing strategy, to get far more visitors. Make the best of the audience you’ve got – and they’ll do the work for you!
That illustration I used about “Fishing the Flats” was a real one. As we sat there and talk about it, we quickly found out four people in our midst hadn’t yet discovered the show – but immediately after listening to us, they soon turned into avid fans!
Just think - if it happened with 400 groups, each gaining 4 more subscribers in 4 weeks – that TV show would have 1,600 new audiences per week.
And if those 1,600 new viewers go out and 400 of them get into discussions with other fishing buddies… well, you can probably see exactly where I’m heading, I’m sure.
So look for those two traits – real enthusiasm and generosity in sharing a passion – in your internet marketing journey. If they’re not there in yours, take a step back. Have a “vacation” till you find what lights you up like Henry Waschuk, before you move another step.
After all, why decimate yourself, working night and day just to bring in new visitors – when your lack of fun and enjoyment could be due to the missing key - that is, helping your existing subscribers, shine them with your energy and enthusiasm. Before you know it, you may just find yourself hauling in an even bigger catch!
Your website must breathe life, but before it does so it must be built on solid foundation, by employing the correct, tried and tested strategies. This special report about website traffic: “21 Strategies For Generating More Traffic”, is for you to have. Enjoy it.