Something that is frequently overlooked when optimising a web page is adding keywords into the page title. Although the meta tag for the purpose should be used, it is important to use the title tag (placed between <title> and </title> tags) since whatever is placed there will appear in the browser’s title bar.

It is critical that the appropriate title text is chosen for the title tag, as it is used by web crawlers for the title of your page in their listings. Plus, search engines use the title tag when ranking the page. Each page on your website should be search engine optimised; therefore each page should have a title tag that uses relevant keywords in addition to those placed in the content itself, so that you have the best chance of drawing traffic to your website. It is the combination of those words, phrases and content that draws in visitors, so for each page you have to make sure the relevant keywords and phrases are captured.

Many make the mistake of putting just the name of their business in the title tag on every page. Anyone who visits the site won’t take much notice of what the business is called, until they have decide whether or not to bookmark your website. It is a waste of an opportunity not to place relevant keywords on the pages for your information, product or service pages. It is OK to put it on the home page, but you’ll rank higher in a search listing when you use the relevant keyword on the appropriate page.

The important thing to remember is to devote the first three positions in the title for your keywords; avoid such words as ‘and’ or ‘at’.

Ronnie Soo is a M3 Master Consultant with Wealth Masters International and a director of 5th Wise Monkey Ltd, we aim to support new businesses from start-up through to maturity.

If you’re going into internet marketing, beware of those who promise you can earn money quickly . Only the correct training will help you to reach the rewards on offer.