Have you looked at your Twitter Page Rank (PR) for your profile? I really didn’t notice mine until one day and then looked into it. Yes, Google does assign a PR to your Twitter Profile. And does it matter?
Calculating Page Rank for a Twitter Profile
PR of any web page helps it in the total score for a website in determining where it ranks. While PR isn’t everything in whether a website ranks well, it does indicate how authoritative and influential the website is. A Twitter Profile receives page rank from the quality of the links to your Twitter Profile (not the quality of your outgoing links). So if someone of influence links to your Twitter Profile, then you receive the benefit and receive Page Rank.
How Much Does Page Rank Matter?
So if you want your Twitter page to rank well, your PR is a good indication of its chances of good ranking. If your PR is low, then look for stronger linking partners, as you would with any good Website Development. Don’t get obsessed with PR. Google says it is one of 200 different variables it uses to rank a website. You will see many sites rank well who have no PR or low PR. However, if you do have a good PR score, it shows the trend of the authority of your website. Higher authority generally means better ranking and exposure (and the respect of the search engines).
Twitter Websites Do Matter
What you really need to learn about Twitter and Page Rank is the importance of Twitter that Google and the other Search Engines put on Twitter. Twitter needs to be part of any business marketing and SEO strategy because without it, you are simply missing out on getting noticed by the search engines and a lot of traffic. As Small Business Consultants, I highly recommend to my customers to seriously consider the use of Twitter as part of their online strategy.
Concentrate on Quality Followers and Links
Now, the quality of your outgoing links on your Twitter Profile may not help your Page Rank, but it certainly does attract followers who read your tweets and re-tweet your tweets and links. The more quality followers with good PR who end up linking to you, the better your PR and possibility of better rankings. Moreover, the increase in followers adds tremendously to your web traffic and exposure.
As you think of quality SEO for your website, also think about the same for your Twitter Profile. Its importance can no longer be overlooked.
About The Writer - Frank Goley is a Business Consultant for ABC Business Consulting. He is an expert in business planning, marketing, strategic planning, business turnarounds, online marketing and search engine optimization (SEO). Frank has written over 135 Business Success Articles and E-Books. He is author of a Business Plan Book and writes the Business Success Blog. Frank really enjoys helping companies to start, grow, turnaround and succeed!