Posts Tagged ‘ppc’

How Google AdWords Can Be Used to Drive Targeted Traffic

Wednesday, March 30th, 2011

You can write articles, do SEO and many other things to get free website traffic. These free methods, unfortunately, all have the same limitation, which is that they take a long time to work. With Google Adwords, you have a method of getting traffic that is immediate.

We will now look more deeply into a few of the ways that Adwords can get you targeted traffic. Adwords can benefit you in any kind of market, like in the brother hl-2170w market.

You want the most targeted website visitors you can get, and with Adwords you can create ads that are aimed at your exact market. No matter what part of the world you want to target, you can do so with Adwords. If you want to create an ad for a specific country or even city, you can send it to this place in particular. There is also the feature that lets you “time target” your ads by the day or time they are displayed.

This gives you an incredible degree of control over who sees your ads and when. When you are able to create such highly focused campaigns, the visitors you get will be of the highest quality. The better you target your campaigns, the better results you will get. With so many millions of people online today, it’s especially important to narrow down your audience as much as possible.

Another very obvious benefit of Google AdWords is that you only pay when your ad is clicked. In other words, if your ads receive impressions but no clicks, you are not charged at all. There is absolutely no way that this system could be defrauded because Google only counts one unique click per user, which means you’re protected from any multiple clicks from the same person. You can set your Adwords budget as low as you want, so you can start off without investing a lot of money.

On the other hand, Google will not keep showing your ad if it isn’t getting any clicks and it will suspend campaigns with insufficient results. To create ads that get many clicks as well as impressions, you’ll have to do some experimenting as there’s no set formula to memorize.

Lastly, you could send, in a few minutes, a lot of instant traffic to your website. Google is one of the fastest marketing methods online of the many strategies available. Sometimes you don’t really have the time to wait for traffic to come through the search engine’s organic results, so the best option is to go for AdWords and see real visitors flowing in. This is a highly effective solution if you are in a market with a significant levels of competition. You will be able to easily place your product before your prospective clients, target your main keyword and obtain a good position for your ads. It’s a good idea to implement this advertising medium into your online business because the scope of experimenting with AdWords is vast. As you progress, you will find that there are many benefits to using AdWords.

PPC (Pay Per Click) - A Look At The Benefits

Saturday, February 26th, 2011

If you have a website that sells products or services, the way to be most successful is to have people visit your website. One effective method of driving visitors to your site is through the use of pay per click (PPC) advertising. Some website owners are reluctant to pay to advertise on the web because they think that visitors will naturally find their way to the site. While you might get some visitors through searches and other methods, to truly increase your traffic, you need to be proactive about advertising. Pay per click could be just the ticket to success.

One advantage of using PPC is that you can target your core audience through placement of advertising based on specific keywords. If you create an effective pay per click strategy, you should see an almost immediate increase in traffic to your website. With good planning, most of that traffic will be just the type of customer you are looking to reach. One thing that makes pay per click a cost effective advertising technique is that you only pay when your ads are clicked on, hence the name. The primary PPC providers are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.

The two primary methods of determining what cost per click you will pay for your advertising are contracted flat rates or a bid based model. The leading PPC providers generally operate using the bid-based model, where you must bid in competition with other advertisers for ad placement. In order to make your pay per click advertising effective, it is important that you know your target audience. You need to be able to select the keywords that they are likely searching and are relevant to your website.

You can achieve value from your PPC advertising even if you don’t get immediate clicks. Your target user may see your ad, without clicking on your link at that particular time. This does not mean that your advertising has not had an impact. Your brand will be remembered, and the next time your target user is looking for your product or service they will remember having seen your ad on a previous session and will search out your site.

The advantage of using PPC is that your ads will appear on many different types of websites, giving you wider exposure. One technique is to place your advertisement on a website that offers a product or service that is very similar to what you offer, or complementary to what you offer. If the user finds his or her way to one of these sites, you know that this person is likely part of your target audience. Having your ad placed properly should gain you the type of visitor that you desire.

If you liked this, try : PPC London