Posts Tagged ‘social media’

Why Everyone Should Be Making Use Of Social Media In Business

Thursday, September 15th, 2011

In the last few years social media websites really have exploded in their popularity with hundreds of millions of people being members on various sites and it does mean that there are some really good opportunities out there for businesses. If you therefore own your very own business or if you are involved in the marketing of one then there are a few good reasons why you should be making use of social media in business.

First of all you are able to kind of build an online fan club for your business on Facebook, for example, and can keep in contact with existing or previous customers as well as being able to market yourself to new people. It can be extremely targeted and this type of advertising is worth its weight in gold as it can really help you to get new customers within your local area or those who are interested in what it is you have to offer.

By running your own page you are able to advertise your business and any special deals that you have to your captive audience. They are notified of changes to your page or status updates so you know that everyone is going to be made aware of your new news. It saves you having to go around everyone individually and hope that they get the message.

It is an ideal place for you to really focus on developing good customer relations as it does let you build relationships between your business and your customers. Having good customer service is something that has always been very important with businesses so really use your page to press home how important they are to you as other people may be watching how you handle things before deciding if they are going to use you or not.

You have the ability to load photos and videos to your page so your customers can view them if they desire and it is a useful way to push a message across to your customers. The people who have already shown an interest in your business are therefore going to be much more likely to click on them so it does give you a good chance to get a fantastic return on your investment.

The reason why the return can be so good is that it is going to cost you nothing in setting this up apart from just some of your spare time. It does not even have to take up a lot of your time updating things as it is surprising how much can be done in just a few minutes each day but clearly you get better results the more time you spend on it.

By being on these very popular types of websites you are going to give your business and indeed your brand a lot of exposure. What also helps is that current or previous customers can leave comments on your page so it does act as reviews which can encourage others to perhaps use you for whatever it is you do.

The ideal scenario for you is that you are able to expand your social media network without having to do anything through people seeing your name on their friends page and wondering what it is you do. This can hopefully then end up with you getting more fans who shall at some point give you extra business earning you more money.

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Social Media Management for Online Marketers

Tuesday, August 16th, 2011

Social media marketing is one of the fastest growing forms of marketing on the Internet today. There are several companies that are taking advantage of social media to get more exposure and to drive targeted traffic to their sites. However, one of the problems that is being faced by marketers is not being able to be productive with this type of marketing. There are many time consuming tasks and as well as confusing aspects of it that can make your overall job difficult if you don’t take the right steps. Keep reading to learn how to take proper advantage of the promise offered to you by social media marketing without allowing it to take up all of your time.

Every social media marketer knows that in order to get good results, one must know what’s happening in the market and follow trends. But with the mass amount of information that we have today, it’s becoming increasingly difficult to keep track of things, especially blogs. This is why you should start using blog aggregators such as the Google Reader, Alltop and Bloglines to find out what topics are actually trending online. This is one of the best ways to keep up with the market, and cut down on your research time when creating the content for social media sites.

If you want to find good inspirations for your social media marketing efforts, try mining Facebook, Twitter and Ted.com. Sites like these are fantastic for social media marketing and content creation ideas because typically ideas and knowledge can be found here that can’t be found anywhere else. The better able you are to focus on this particular effort, the more of a response you are going to get from your chosen market. The web is full of places for inspiration when it comes to content creation; you just need to be able to recognize them when you see them.
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Using a platform such as Wordpress for your blog can help you save time with the plugins they offer which also makes your job. The hundreds of plugins designed for Wordpress can help boost your productivity. The “All in One SEO” plugin offered on Wordpress gives your blog the advantages of SEO as well as an edge over your competition, which is why it’s one of the most preferred plugin. Use the above tips to help improve your productivity and you and your business will be part of the future of social media marketing.

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Clever And Subtle Social Networking Marketing Methods

Tuesday, July 26th, 2011

Believe it or not, social networking offers you a way to develop some good strong business connections while it also gives you a chance to do a little branding for the localized online market. With social networking, you know that those who start to see you on their wall or get to know you through your Tweets are becoming familiar with you.

Branding is nothing more than being familiar with a brand or a name. Thus, as those connections that you shout out to every day start to become familiar with you and your website there is an instant branding connection starts to happen on social media.

Some people will use the site under a personal account first just to get the hang of working the site, using the features, and understanding the basic settings. Your contacts should be people that are either in the business end of social networking or those that have some sort of vested interest in the product or service that your site offers.While they may not need your products or services today, they might next week.

Being familiar isn’t always enough to make someone more comfortable with your product or service. That is why it is important to maintain your contacts as well as keep your contact list growing. Obviously, the more people you have receiving your status updates and any specialized offers that you might be letting other users in on the more people who will eventually become a positive conversion statistic and therefore profitable for you.

Social networking offers some very unique methods of getting the word out about your business and the potential for branding is very good. What makes it so challenging, and therefore fun and interesting, is that you have all kinds of new and unusual ways that you are allowed to get the word out about your business while traditional advertisements are basically frowned upon. This gives you the chance to really grab some serious positive attention from other business minded users.

Post an icon on your site for each of the major social networtking platforms that you develop. Visitors to your website are already interested in your market, so make it quick and easy for them to become your follower on Twitter, for example, by posting a follow me on Twitter button that they can use to get to your Twitter home page.

Social networking advertising does have some basic rules regarding spamming as well as outright advertising through your posts. This is a process oriented form of advertising. While it might seem like a slower method than some of the other available advertising methods, it can be highly fruitful.

While social networking is a fun and effective way to get your business out there, there are additional tricks of the trade to help you get started with a bang. Learn all you can about advertising in this manner.

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