Posts Tagged ‘traffic’

How to Increase Your Website’s Conversion Rate

Saturday, July 16th, 2011

The two most important factors to a successful, money-making website are traffic and conversions.  Clearly, a website that does not get any traffic can’t possibly be profitable but on the other hand, all the traffic in the world is no use if the website doesn’t convert visitors into buyers. Here are five things you can try on your website in order to increase it’s effectiveness.

1. Include a Clear Call to Action

It’s absolutely vital to have a clear and strong call to action on your landing page. There should be only one action that the visitor is encouraged to do and it should be front and center. For example, if your goal is to get people to sign up to your list, make sure that the opt-in form is very clearly visible and at least one benefit of subscribing is listed.

2. Test Positioning

For pre-sales and sales, test order-buttons above and below the fold. Placing an order-button and call to action further down on the page encourages visitors to read more of your content before they are confronted with a buying decision.  Confronting visitors with the buying decision too early can lower your conversion rate. Give your visitors a possibility to order when they are already hungry for it and not before they’ve had a chance to make up their minds.

3. Interaction

Test a multi-page setup against a single-page sales-letter. Getting people to interact (even if it’s just clicking on the “next page” link) can often significantly increase conversions.

4. Colours and Graphics

Test different colours for your text elements and the background. Test different type sizes and different order-button images. Just keep testing and you’ll often be surprised at how small changes can make a big difference.

5. Opt-in vs. Sale/Pre-Sale

Instead of sending visitors directly to the sales-page or your order page, make them sign up to your newsletter first. Sometimes, making people jump through a few hoops will actually have a positive effect on conversions. And frequently, having people on your list gives you a much better chance of making a sale happen, as you have more than one chance to make a pitch.

You probably recognize the common factor here: It’s that you can never test enough! Get a hold of a good split testing program and install it for your sites, as this can speed up the entire process significantly. If you are looking for a free option, you can give Google’s own split-testing solution a try. It doesn’t work very well for WordPress sites, however. For those, I recommend a plugin called WP Split Test .

And remember: If you aren’t testing, you’re leaving money on the table!

Learn How CPA Marketing Can Boost Your Online Income

Monday, May 16th, 2011

Marketing via CPA or Cost per Action is not new to Internet marketers. Many of the heavy hitters in the marketing fields, and some up and comers as well, have latched themselves onto the CPA marketing bandwagon, advertising it as a means to generate significant revenue online, perhaps into the thousands of dollars in a day. With this particular business model, you generate leads with a product or service and get people who could potentially buy from you. Your commission comes from targeted traffic coming directly from you as a CPA affiliate, provided they get to the landing page of the company or advertiser. In other words, these advertisers pay big moolah every time someone gives them their contact information in exchange of a free offer. The depth of the necessary actions varies from site to site, and may range from filling out email/address information to lengthy forms with all sorts of requested information. The popularity of CPA marketing can be chalked up to the fact that you don’t have to give the “hard sell” to earn. By targeting a niche group of consumers, an affiliate drives traffic to the seller with free offers and then simply tracks the conversions. This article will elaborate on some successful CPA marketing techniques, discuss how they can work for you, and offer advice on how to derive the most benefits from using CPA marketing. If you are interested in getting into marketing Cost Per Action offers you will need to learn a few SEO tricks and read up on George Brown’s Google Sniper to get more traffic and more money.

Email marketing can be leveraged to a great extent to earn money from CPA offers. As list building is totally concerned with gaining access to a target market and advertising to a group of potential customers, it coincides very well with CPA offers, which address numerous categories. Begin by building a list targeting a specific niche or market. Having knowledge or expertise pertaining to that niche could be very helpful. You will need to arm yourself with some basic information before you begin to compile your list.

Choose a niche or target market that has plenty of CPA offers you can promote. So before you zero in on a particular niche, research a bit. It is helpful to be aware of certain trends and to have a feel for the future of the market and its customers before you make your decision. When you’re choosing a niche, look at the search volume and only go for the one which has a high search volume. It’s a good thing if you have experience in a certain niche, you can start off with it, since it’ll be easier for you to get your CPA campaign up and running. There are advantages and disadvantages to every product. Knowing everything about an item will help you to make informed decisions about what to promote.

Yahoo! Answers is another way that you can get free, targeted traffic to your CPA offers. Don’t think you’re limited to Yahoo! Answers alone - there are numerous sites of the same nature that handle a wide variety of questions and answers on a range of topics. Just look for questions that you can answer on those particular sites, and start promoting your product as you give them an informative answer. Once you’ve located people who are asking related questions, you’ll have essentially put your hands on a ready-made, targeted source of traffic. Your answer to these questions should be logical and helpful in every way and at the end of it, leave your promotional URL for them to visit it. Basically, this fresh new marketing technique is only for those who really have the desire and drive to excel! Many people mistakenly believe that CPA marketing is easy money, and then are disappointed when the results fall short of their expectations. The fact is you still have to put in the efforts to make money with it.

Why The MLM Market is Ripe for the Picking

Saturday, April 9th, 2011

Performing business over the net is becoming pretty common in recent times mainly because it is very convenient for each the vendor and also the consumer. Selling or buying is usually transacted without the need for departing the house, and anytime through morning or nighttime. Not surprisingly, establishing an e-business will involve some doing. An individual is required to make sure that one’s internet site receives a great deal of cheap traffic coming from people engaged in the item or services one has to offer. The prospect has to be satisfied with the product and find the seller pleasant and reputable. Multi level marketing organizations are analyzed by folks who are skilled and prosperous in e-business. Their critiques can be trusted mainly because they are not in anyway associated with the MLM small business that they may be going over. Future customers for a product generally look for such 3rd party critical reviews before they acquire the merchandise presented by an MLM enterprise. Elegance and wellbeing products are very popular, and you can find various Multi level marketing in addition to affiliate corporations that manufacture or market a range of such products, just like commission junction. A vendor may well market the product of much more than a single MLM enterprise.

It really is now feasible to discover anything that you could choose to buy on the internet. Often it might be doable to get an item at an affordable amount on the web as an alternative to via speciality retail outlets in town. With careful planning, and appropriate advertisements, Multi level marketing agencies can generate plenty of revenue. You will find men and women in this business who have become rather prosperous. When a merchant decides to promote a product or service of a Multilevel marketing company, the company presents her or him with content to help with the marketing of their item.