Many web designers and Internet marketers have found many ways to put search engines to good use when it comes to promoting a business website. Call it an art or a science, but the facts are that if you want your website able to be found via search engines, you want to hire someone who can help you in this endeavor. You will gain a deeper understanding about website marketing by checking out that resource.

But be careful; just because a company claims it can get your site listed on thousands of search engines doesn’t mean it won’t make your page ranking worse. The most popular search engines, who obviously carry the most weight, do not favor businesses that repeatedly put their websites out in order to achieve superior rankings. There seems to be somewhat of a consensus amongst experts that believe that novices get listed on a couple of search engines and then sit and wait for everything to fall into place. Achieving higher search engine rankings doesn’t happen like magic.

You need to know what the keywords are your customers use in order to find you. After that, you have to construct your whole site with those keywords in mind. How high you rank on the search engines will determine how successful your website is. A search engine is just a program, it doesn’t care if you do well or not. Whether your website shows up or not, they want to give their users the most relevant results possible. You need to design your site around keywords, related to your topic, in order to reach a good score.

To begin, select a bunch of keywords and keyword phrases. Then you need to use those keywords fairly often in the text of your pages. You will want to have them occur with enough frequency to be noticed by the search engines, but not so much as to draw the ire of the search engines. If you use your keywords too frequently, there is a chance that the engines will reject your site because they feel you are “spamming” the engines. This site teaches you about web marketing solutions.

So how much is too much, and how little is too little? This is a nearly impossible question to answer, as the algorithms used by search engines are kept under a tight lid and are modified constantly. On top of that, each search engine has a different algorithm or set of rules. Many experts say that the best ratio of keywords to overall page text is approximately 5% - meaning if you have 500 words of text you should have no more than 25 keywords or phrases.

The recommended method is to choose a few keywords and maximize each of the pages on your site for a maximum of one or two keywords, as building your whole site around one keyword is not prudent. When a whole website concentrates on a single theme, the site will receive a higher ranking than the site with only one page about the theme, as search engines now prefer themed websites. While you will optimize each page for different keywords all of your keywords should be broadcast over the site as whole. Let another person proofread your site. You are probably crossing the line of acceptability if it reads jaggedly or with a peculiar sound.

Be sure to include the keywords you have selected in the title of the page. The title is the most important part of your HTML code to use keywords in, but there are other areas you should remember as well such as your description, keyword list and alt-tags within images. Field experts agree that adhering to the above strategies will significantly increase the prospects to get your site to those higher rankings. Still, if your website is a very important part of your site, then you really should think about using a professional’s services. There are many other tasks involved with building a successful website, and the keyword part alone is a style of art.