Some people don’t have any problems with writing effective PPC (Adwords, here) ads; and the reason has everything to do with what a person knows. The key to any successful PPC campaign is more than one; several factors are responsible for successful campaigns; but no doubt that good ad copy is one of them. Continue reading if you need some help with improving your PPC campaigns; we have a few useful ad copy tips to offer.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. It’s really imporant that your ad speaks the right language for your market. Some marketers think they need to get overly creative with their ads, and that is just not true at all. Your headline has to command attention, create curiousity and the desire to know more by reading the rest of your ad. For instance, let’s say a searcher performs a search and sees a bunch of links all over the page. If you take a close look, you can easily conclude that there are many distractions and other things competing for someone’s attention. For maximum optimization of your ads, you must include the appropriate keywords from your ad group in your ads at all times. Failing to do that will make your ad harder to be noticed and thus you end up attracting low attention. Besides that, the searchers will tend to ignore those ads that do not have the highlighted keywords in their ads. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. The higher you quality score, the lower your CPC, and your CTR will affect your quality score. Each product, or service, always has one or two strong benefits, and that is what you must include in your ads. The best approach to writing effective PPC ads is to find out how to write great classified ads. The reason for including a strong benefit is simple, and that is because people use their hearts and feelings to decide what to buy. If you are able to do this, then bringing out your USP isn’t that difficult. Your ad’s copy must be able to highlight your selling proposition. You have competition, like you didn’t know, and so your benefit must also work to distinguish your product from the rest. Your customers should be able to relate to this USP.

Last but not the least; get creative with your copy and tell a story. You can be creative in your ads, but just remember that people want to know what’s in it for them - the benefits, etc. If you use the story part, then be very sure there is some tie-in like they can realize similar results as you.

You’ll be best served if you continue your education about PPC and also Adwords advertising in particular, and always keep learning about writing good ad copy that converts. Ad copywriting is not rocket science, but if you want to learn how to do it well you’ll need to study, practice, and keep moving forward.

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Tags: adsense, adwords, google, strategies

This entry was posted on Friday, June 24th, 2011 at 5:59 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.