At a time like this, when theories of conspiracy have a tendency to abound, could we be pardoned, as search engine marketing advocates, for believing that the main search engines such as Yahoo will not be too interested in providing us with particular elements of information? Is it possible that they do not wish for us to know how many back links are leading toward our website, worried perhaps that if we were equipped with the correct details we might attempt to scam the system in some way? If you’re interested in search engine optimisation, then you definitely have to know by now that the number of back links which you have pointed to your site is a very important part of the business. Certainly, some may claim it is the most crucial element, bar none.
SEO is one of the main ways to persuade the search engines that your internet site is very beneficial and ought to be returned to searchers, as an choice to keep in mind, anytime they are trying to find good data. Search engines like Yahoo do use link details to help them determine this effect. To them, the greater the number of back links directed at your website, so long as they are from relevant and well-respected websites, the better.
We have come to believe that Google, particularly, just isn’t keen on providing us with an exact catalogue of back links. After all, with a do a search for inbound links from this engine you find a really imperfect picture. For a corporation that provides us with so many, generally good tools to aid all of us as Internet marketers, it’s clearly obvious they don’t wish to trust us with this kind of information nowadays.
Despite the fact that we know that Google is certainly the most prominent internet search engine available, until recently we’ve been quite happy to use Yahoo’s Site Explorer function particularly, to get a more exact count of the number of inbound links to our websites. It’s strange indeed that we’re all attempting to rank well on Google yet we’re working with Google’s principal competitor to find out just how we’re doing.
Regrettably, it would appear that Yahoo Site Explorer is headed down the same path as the dodo. Following merging with Bing, the brand new conglomerate is taking a leaf out of Google’s book. They have made the decision that we’re not capable of dealing with the information and facts that they were providing to us in relation to our inbound links and so are not doing that anymore.
At this point it appears that we are going to be required to turn to a number of other proprietary tools or SEO services and understand the information and facts that they can give to us. While we may not be able to find this data from the search engines any longer, or from the horse’s mouth if you will, we are going to have to make do with the fact that the information that we do acquire by using other proprietary products and services might be as much as six weeks outdated.
It seems as though we are literally taking one step forward and two steps backward, right?
Tags: internet business, online business, search engine optimisation, SEO services, website development