Today, the web his home to millions of websites. Now, not every website that is launched online becomes successful in terms of traffic. This is because it takes more than just a website on the net to get visitors to it.

One of the most powerful ways to do this is to spread your links around the web on sites that will give you a backlink and help you gain authority status in the eyes of the search engines.

Many webmasters have been successful at link building but more have failed. So, what makes one webmaster’s efforts work but another’s fail? The techniques and work ethic is what will separate you from the failures. Simply, if you are building spammy, unnatural links that the search engines don’t like then you are wasting your time because you won’t get any traffic that way.

Link building involves creating a strategy, a plan of action and then working on it to get results, slow and steady. Mass submitting your site only gives you temporary gains until the search engines label you as a spammer. The following mistakes can lead you down the wrong path so stay away from the at all costs. Let’s use an example niche: the brother hl-2170w review niche.

Honest link exchanges are one way that you can build good quality links in a white hat manner. You can’t trust all of these exchanges, however, as some are simply schemes to get your money. Some links seem like a good deal until you later find that they turn out to be “no follow” or that they disappear altogether after a short time. Unfortunately, it’s necessary to watch your links after you purchase them to verify that they are “do follow” and still in place a couple of weeks after you buy them. There are so many people selling backlinks and link building services today that you can’t simply trust them all; it’s necessary to look into their reputation and make sure they really do the work they promise to do. It’s a known fact that a backlink holds more value if it is coming from a page that doesn’t have hundreds of other links plastered on it. At all costs avoid the pages you come across that has 200 or 300 links on a single page. But there are directories out there that use the “no-follow” tag on all the free links, in such case, it won’t matter if your link is on there, it still counts.

Another thing to watch for is the site’s reputation that you are linking to. Also, a once good site can turn bad and start presenting content such as adult ads. Your reputation is on the line so be careful where your outbound links lead the search engines to. When building links remember that your site’s reputation is on stake in case you keep repeating a mistake again and again. Remember, no shady stuff and concentrate on quality instead of quantity.

Tags: internet marketing, link building

This entry was posted on Wednesday, April 6th, 2011 at 2:20 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.