When a new business or a homeowner looks for a CPA, how do you ensure they choose your accounting website?

Before you get their business, they have to find you.

You are not the only accounting website out there. To help potential clients find you, you want to be listed near the top of Google, Yahoo, and Bing.

Follow these 4 steps to score with Google.

1. New Content

Google and the other search engines love sites that have lots of fresh content. In the world of online marketing, “content is king.”

Try these methods for bumping up your content:

About Us. Every accounting firm should have an About Us page (also called a Profile or Bio Page). Keep it current, and add your keywords, name, location, and what services you offer. And don’t forget the pictures!

Welcome Page. Your Welcome Page can enjoy frequent updates if you add a section for current news, weather, and images.

Blog. Blogs are becoming more important in today’s business world. They help your clients get to know you, and they also have SEO benefit. A frequently updated blog equals fresh content - and a win with Google.

2. Incoming Links (Backlinks)

Think of links as votes. The more sites link to yours, the more votes your site has. And the more votes your site has, the more credible and important you are in Google’s eyes.

The highest quality backlinks come from the big sites - especially .edu or .gov domains. But don’t worry. Any backlink is a lot better than nothing. Ask your friends and colleagues to vote for your site by giving it a link on their site.

Relevant links are best, so be sure to hit up your fellow accountants.

3. Outgoing Links

The search engines also like it when you link to other sites. Link to your friends and colleagues - and don’t be afraid to link to the bigger sites, too.

Write a blog post about an accounting article you read and link to it. Link to a news story on your welcome page about tax season. Or include a resource page with links to other financial and accounting services.

4. Get Out There!

The best way to look like an active site - which Google loves - is to be an active site!

Make a habit of visiting blogs, forums, and social media sites. Get out there on the Web and let people know about you. The search engines will love it.

And when that business owner needs an accountant, it should be you he calls. 

 

Tags: accounting website

This entry was posted on Thursday, April 7th, 2011 at 11:53 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.