Online classified advertising has grown with time with the advent of sites like Craigslist and GumTree; today people are more open to advertising online through classified sites. The reason it is so much more effective is because the number of internet users has increased substantially over the past few years. More and more advertisers are realizing the true value of advertising on a classified website, which just goes on to show the type of exposure one can get through these sites. In the following article we shall be discussing three tips to help you get the most out of your classified advertising.

The first matter you need to understand is that effective online classified advertising is a matter of working intelligently which involves knowing when and where to publish your ads and basically creating your own system. This also helps you keep track of the multiple sites that you post on. Having a schedule that works hand in hand with this system will make your posting even more easier and enjoyable. When you are posting lots of ads, testing and tracking them and so on, it can be really easy to mix things up if you aren’t organized. The AIDA formula, which has been used effectively in copywriting for a long time, will prove efficient for your ads as well. To create ads that generate results you need to use the Attention, Interest, Desire and Action formula. First you need to draw the attention of your audience with a good headline, and then spark interest and desire with the meat of your ad and, lastly, include a powerful call to action to convince them to do what you need them to. If you can follow this strategy to the letter, you will generate great results.

Lastly, but just as important, is to ensure that you track and test all your ads since you should concentrate on the ads that get the best conversion rate. Testing means that you check different versions of your headline, presentation and content to find the one that offers the most conversions. Testing ads is vital to succeeding because if you don’t test various ads you will never be able to find the best one. Tracking refers to tracking how a certain ad performs. This shows you how many views your ad is getting, which ad is getting a higher click through rate, etc. Tracking and testing are interconnected and if you don’t use them, you won’t be able to maximize your results. It’s the difference between being good and being mediocre at advertising.

In conclusion, if you focus on the basics, it’s easy to see how posting classified ads can work to bring in good returns. Once you become efficient at leveraging large classified sites to get targeted traffic coming to your site, there’s no looking back. Search engine optimization is one way to attract free traffic to your site, but online classified ads can get your offer right out in front of your target audience at no cost. You might decide to pay for a premium ad placement on a classified ad site, but those free posts will still bring in the responses you want.

Trying to further build your business?  Then you need to consider to build your list.  The first thing to consider to use an autoresponder.  You may want to review autoresponders to see what best suits you.   I have done a lot of research to come up with the three autoresponders that you may consider for your perusal.   They have been around the blocks for more than 10 years.  See iContact review, Aweber review and getresponse review before jumping to the final conclusion.

This entry was posted on Wednesday, February 2nd, 2011 at 6:57 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.