Experts will always suggest that you set goals for SEO campaign results. After all, SEO is the real secret to getting your website and its pages in front of your target audience. Optimization does this by getting you ranked high in search results. The great thing about SEO is that it isn’t too hard at all.

Optimizing pages on your site is the easiest step since all you have to do is to insert your keywords in the content title and body as well as in the meta tags section. Off page optimization is more tedious since you would have to insert the keywords in the title, body and resource box of your articles and submit articles to several third party sites.

Even the best SEO program will naturally take a number of months to show good results. Nonetheless, even as you are waiting for results, you should already think of what succeeding steps to take after you’ve ranked high. Once you’ve reached the top of the results page, you can get a fairly predictable volume of traffic. To find out how much you might be able to expect, you can use a free keyword research tool like the one Google has. Enter your key phrase and you’ll get a figure for global monthly searches.

One more thing to note about the traffic that does come in is that it may not always convert. In other words, people who enter your site may not even end up buying anything or requesting for your services. If you rely only on initial SEO services results, this could very well be the end of the line for you.

The good news is that there is more that you can do. You can set new goals. Ideally, your pages should be optimized at first for only one or two keywords. When you’ve reached the top, you can start trying to optimize for other keywords. Your Google Analytics can give you clues on which new keywords are good to target. You will find in your account new phrases coming up that you haven’t optimized for before. Optimizing for these new one will give you more traffic.

What this really means is that it is crucial to establish an ongoing and dynamic SEO program. This all boils down to not sitting on your laurels and to continuing to analyze site statistics to find better ways at getting more traffic that could convert.

After optimizing again, you can take a second different route. You might want to try advertising for your website. This is a fantastic opportunity to once more gain traffic from different sources. As you may have already guessed advertising involves getting other sites to post your ads. There are third party service providers in the web that will let you bid on advertising phrases and start campaigns. If you’ve got good ads, chances are you will get more visitors to your money site.

There’s nothing like getting SEO results for the first time. You should always have more in mind though once the novelty of the situation diminishes. Don’t waste your time savoring your success. Get back to work on further optimization and on advertising campaigns.

Tags: seo program, seo results

This entry was posted on Monday, May 9th, 2011 at 3:58 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.