Sometimes, if not often, a new online business has a hard time getting started because of the trust factor, and that needs to be addressed by all new businesses on the web. You can help yourself immensely if you have testimonials on your site; it’s called - social proof. The bottom line in all this is simply that if you have good testimonials you need to use them because your conversions will increase. Given below are 3 unique tips to help you get more testimonials from your customers. 

Always use real testimonials from real people, and that’s the law anyway in most countries and certainly in the US. There are many scammy marketers on the Internet that believe in fabricating testimonials and manufacturing them on their own, since it’s so easy. Maybe you’re someone who at least is skeptical about the testimonials you see on sites, and some people just don’t believe them at all. All anyone can do is provide enough information about the people in the testimonials. You can do this by including their photograph, a hand written letter scanned, and if possible a link to their blog or website, etc.You almost shouldn’t even bother if all you have are initials and maybe a state because people will blow them off. Even though there’s a law that makes it illegal to fabricate testimonials, there are still dishonest marketers who are adamant on doing it. Just do what is right, and you know what’s right and best to provide with your testimonials; do that and you can feel good about it and not worry. 

Be sure that the testimonials you use are genuine and without over-hyped language or anything that can set off red flags with people. As you probably know, the perfect product or perfect service does not exist. You can actually improve your product based on honest feedback, and you should include those types of comments in your testimonials. This just goes on to show that your testimonials are the real deal and not fake. 

Last don’t error and place your testimonials in a corner. Try placing your testimonials on different sites that your customers might frequent so that they can affect their decisions. This might be your website home, service section, billing dept, etc. Your testimonials should be in an extremely visible spot on your page because they are good for increasing conversions. You should be creative when it comes to placement because you want your readers to always have access to them. Also, try to put your testimonials in your email campaigns because this is where they will be received the most. 

In conclusion, from the above article we can easily conclude that generating quality testimonials is all about thinking out of the box and working with your customers in the most effective manner. Be sure to take strong action because that’s the only way you’ll grow your business and become more successful. Don’t feel discouraged if you’re new to online business, just be sure to implement these methods with every customer you get.

Discover top professional information websites of distintion:  MLS Orlando - real estate Orlando - real estate Orlando

Tags: Ecommerce Optimization, Internet Marketing SEO, Internet Marketing Services, search engine marketing, SEO Ranking, Web Ranking

This entry was posted on Thursday, May 12th, 2011 at 3:43 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.