Article marketing, also known as “bum marketing”, is probably the best free way to promote a website. All article marketing really is, is submitting new articles to online article directories like Ezinearticles or GoArticles. In return for providing the directory with new of content, you get to place the backlink to your own website in the article. You see, every one of your articles that you submit is followed by a so-called “resource box” where you get to write a few things about yourself and you also get to include a link or two.

 
So, what you can do is write an article and include a link pointing back to a website where you are selling and affiliate product or a product of your own. However, you may be wondering whether it really makes sense to write articles for an article-directory instead of publishing them on your own site.

 
The main benefit of submitting an article to an article-directory like Ezinearticles is this: popular article directories are authority sites and they already have existing traffic streams. Quite simply, an article placed on an article-directory is more likely to be found buy new visitors than if it’s published on your own website. Another benefit is that the links pointing to your website can help increase your own sites importance and authority. The more links like this that you receive, the higher your own site will ranking in search engine results, and the more search-engine traffic you will receive. It’s also worth mentioning that because Ezinearticles and other such article directories are authority sites, it is usually easier to get an article on these sites ranked in the search engine results for a particular keyword than it is to get your own site ranked for that same keyword. It’s easier to do some link-building and promote an article to get search-engine traffic than it is to promote your own site, especially if it’s still new and unknown.

 
Basically, article marketing allows you to publish your content to a very large audience and it creates backlinks and extra exposure for your website. That’s what article marketing is all about.

Naturally, the more articles you can published, the greater the benefit your own website. One simple option is to take each one of your articles and publish them to several article directories. This way, you can get extra benefit from each article to write. A further step is to make use of article spinning programs to create more content in less time and get even more exposure and backlinks.

Tags: article marketing, article spinning

This entry was posted on Saturday, May 14th, 2011 at 2:11 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.