It’s true that Google Adwords has been around for close to ten years, and in that time has become extremely successful and still preferred by millions of advertisers. Writing ad copy that moves people to take positive action is tremendously useful in many advertising mediums, and Google Adwords is just another one of them. Given below are 3 simple tips that will help you write better ad copy for your AdWords campaigns.

When writing your AdWords ad copy you need to be specific. One thing you should never allow yourself to do is think you can get terrific results by using some kind of ad template. Your aim should be to keep your copy as specific and targeted as possible. Hence the reason to always avoid ad copy formulas that are too generic and templates, etc. Here’s a simple example: XYZ Shirt Company has dress shirts, casual shirts, long and short sleeves, pullovers, button down, etc. The correct approach is to write specific ads for each of your primary keywords for each ad group. Fine, you say, so what’s a PPC advertiser to do, then? Each ad group will be based on different main keywords, and you’re the only one who can decide how you want to group your keywords. First, this is what Google wants you to do, and if you don’t then you will receive penalties in the form of a low quality score.

Never use words in ad copy that are not important, and if the ad doesn’t suffer by removing a particular word, then leave it out. We always suggest learning how to write effective classified ads because they are identical to PPC ads. If you have words that are not important then your ad is automatically at a disadvantage.

You do not want to create a bad impression with your ad. So that means your ad must not have any stupid mistakes like spelling, grammar, capitalization mistakes, etc. You probably will not see many, if any, on the front page of the SERPS, but maybe toward the end of the ads you might. You can see mistakes with spelling, or punctuation, or capitalization, etc. Never try to be cute in your ad copy because people just don’t respond well to cute. Your headline is usually what determines if your ad is ever read. The headline and body copy all work as one and must create a great impression on the reader. Remember to capitalize the first letter of each word in the headline because it converts better.

The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. So continue your ad copy education, and learn about writing classified ads because that will help you with PPC.

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Tags: adsense, adwords, google, strategies

This entry was posted on Monday, May 30th, 2011 at 9:24 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.